Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.

1. Digital Storytelling
(how to make yours better)

3. Why are stories so important?

5. Only ideas, in the abstract, are hard to communicate.

7. I can tell you an idea. Like “don’t walk in the forest alone.”

12. Movies are great examples of stories

17. Digital changes everything

19. Now stories can be more. Images.Videos.Apps.Words.
Devices.

20. Transmedia

21. Engagement

22. Intimacy

23. What makes a good digital story?

24. What makes a good story digitally?

25. What makes a good story digitally for business?

26. Get OutYour Pens,Your Paper. I’m going to show you what
you need to make awesome stories.

27. Okay, who are we fooling? Get out your tablets, your
laptops...

28. #1. Connected

30. #2. Committed

32. #3. Customer

34. #4. Character

37. #5. Crescendo

39. #6. aCountable

41. #7. Consistent

44. #8. Conversion

49. Narrative arc.

51. #9. cEmotional

52. Stories evoke emotion

53. They trigger something in our brains
(endorphins)

55. Stories evoke emotions. Emotions release endorphins.
Therefore stories release endorphins.
(see that Algrebra did come in handy)

56. Stories help us engage with our audience.
They help us reach intimacy.

58. But there’s a way to speed that up.
A way to make your story more impactful.

59. You probably already guessed it.

60. Video

61. The digital relationship pyramid:
1.Awareness
2.Acquaintance
3. Friend
4. Confidante
5. BFF

62. BFF

63. Remember those C’s:
1. Connected
2. Committed
3. Customer
4. Character
5. Crescendo
6. aCountable
7. Consistent
8. Conversion
9. cEmotional

64. Class is over.
Go out.
Write stories.
Stories that entice, excite, explore.
Stories that emote.
Stories that engage.
Stories that are epic.

66. Shoo.
Your audience is waiting.

67. Thanks

68. t: @_jasonthibeault
e: jt@llnw.com