This document summarizes a presentation about mobilizing store associates to motivate sales. The presentation discusses how providing mobile technologies to store managers can help improve the customer experience, empower employees, and increase revenue. It highlights that retail winners are those who make their employees smarter through technology to better serve customers. The presentation shows that top retailers have been actively involving store managers with mobile technologies longer than one year in order to stay ahead of the competition.

1. Mobilizing Store Associates
To Motivate Sales
Presented by Session sponsored by

2. About CCS
 8-part series (June 11-21)  Featuring industry
analysts and consultants
 Sessions covering Mobile,
Social, In-Store, X-  Free for Retail executives
Channel, and more
www.retailtouchpoints.com/connected-consumer
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3. Follow The Webcast On Twitter
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@ConnectConsumer
@RTouchPoints
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4. About Retail TouchPoints
 Launched in 2007
 More than 20,000 subscribers
 Provide executives with relevant,
insightful content
 Free Resources such as White Papers,
E-book, Webinars, Research and
Podcasts
www.RetailTouchPoints.com
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5. BrightTALK
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6. Today’s Panelists
Steve Rowen Mary Anne Gunn
Managing Partner Director of Corporate Marketing
RSR Motion Computing
MODERATOR
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
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7. What Is RSR?
• Market Intelligence, focused on retail
• Context: the business challenges & opportunities that drive
technology investments
• Pragmatic insights
• Powered by extensive retail experience
• Fueled by a deep bed of research data
• We help retailers keep their IT strategies aligned with corporate
objectives
• We help solution providers align their products and messages
with retailers’ needs
7

8. Our BOOT Methodology
Business Organizational
Opportunities Inhibitors
Challenges
Technology
Enablers
Retail Winners: Year-over-year comparable store
sales outperform inflation.
They sell more “stuff” but… they also think and
act differently than their competitors.
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9. Technology: Key to Customer
Centricity
What are the TOP THREE (3) uses of in-store technologies?
2012 2011
Maintain and/or improve the customer experience 52%
69%
Put actionable information into the hands of managers 43%
32%
Help the company win new customers and retain current customers 41%
29%
Increase revenue while holding down operational costs 41%
39%
Create competitive advantage and new sources of revenue generation 30%
26%
Make our employees “smarter” and better informed 29%
51%
React quickly to changes in the business environment 24%
26%
We view in-store technologies as “utilities” like light and heat: it’s just 14%
part of the cost of doing business 8%
Help us keep up with the competition (avoid competitive disadvantage) 10%
20%
Source: RSR Research, May 2012
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10. Better-Educated Employees a Must
Top Three (3) Uses of In-store Technologies
2011 2010
69%
Maintain and/or improve the customer experience
67%
51%
Make our employees “smarter” and better informed
35%
39%
Increase revenue while holding down operational costs
57%
32%
Put actionable information into the hands of managers
36%
Help the company win new customers and retain current 29%
customers 37%
Create competitive advantage and new sources of revenue 26%
generation 30%
26%
React quickly to changes in the business environment
22%
Help us keep up with the competition (avoid competitive 20%
disadvantage) 11%
Source: RSR Research, June 2011
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11. Winners Well Ahead in Store
Manager Mobility
How long has your company been actively involved in adding MOBILE technology-
enabled touch-points for STORE MANAGERS within your store?
Winners Average Laggards
36%
Longer than 1 Year 22%
0%
21%
Budgeted project 9%
23%
21%
Less than 1 Year 26%
23%
14%
No plans 26%
46%
7%
Project planned, not yet budgeted 17%
8%
Source: RSR Research, May 2012
11

12. Thank You For Your Interest In The
Connected Consumer Series
View the on-demand
session on BrightTALK
www.retailtouchpoints.com/connected-consumer
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