All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions
•
1 gostou•321 visualizações
View the full webcast here: http://rtou.ch/2pt7Upo Catch up on the retail trends from the 2017 Holiday shopping season, and check out our predictions for what the 2018 season could bring.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions
Semelhante a All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions (20)
Mais de G3 Communications
Mais de G3 Communications (20)
Último
Último (8)
All Wrapped Up: Holiday 2017 Recap and 2018 Holiday Shopping Predictions
- 1. All Wrapped Up: Holiday 2017 Recap And 2018 Holiday Shopping Predictions #SalesforceResearch SPONSORED BY
- 2. #SalesforceResearch Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #SalesforceResearch
- 3. #SalesforceResearch Follow This Event On Twitter #SalesforceResearch Retail Touchpoints: @RTouchPoints Adam Blair: @adamblair29 Salesforce: @Salesforce
- 4. #SalesforceResearch About Retail TouchPoints ü Launched in 2007 ü Over 40,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
- 5. #SalesforceResearch Heather Marsh VP, eCommerce Johnston & Murphy @johnstonmurphy Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Caila Shwartz Business Intelligence Sr. Analyst Salesforce Commerce Cloud @salesforce
- 6. All Wrapped Up Webinar A look back into the 2017 holiday shopping season
- 7. Today’s Topics Anatomy of the Season Trailblazer Story
- 8. True Shopping Stories from Across the Cloud Shopping Activity >1 Billion Visits Periods Nov. 14 to Dec. 26 2017 Nov. 15 to Dec. 26 2016 Nov. 17 to Dec. 26 2015 Geographies >30 countries globally NA and EU focus
- 12. Digital Window Shopping Pre-Cyber Week: 15% traffic increase Cyber Week: 19% traffic increase
- 16. THANKSGIVING DAY 31% Revenue Growth YOY 33% Thanksgiving Day through Cyber Sunday Growth
- 17. 33% Cyber Week accounts for a third of the season’s total revenue 1/2 of shopping complete by December 3rd
- 18. Discounts Peak This Season
- 19. 26% ↑ discount rate YOY Pre-Cyber Week
- 20. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29%
- 21. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29% Tuesday Post Cyber Week: 27%
- 22. 26% ↑ discount rate YOY Pre-Cyber Week Cyber Week 27% - 29% Tuesday Post Cyber Week: 27% Discounts peak to 26%
- 26. DECEMBER 25TH Peak Mobile Day: 68% Traffic, 50% Order Share THANKSGIVING DAY Computers account for less than 50% of orders for the first time
- 27. Mobile Shoppers Turn to Mobile Payment Solutions 40% Mobile Wallet Usage Peaks the Thursday and Friday before Christmas
- 28. Personalization Drives Shopping Season Revenue
- 29. Personalization Works, Even at Peak 5% of Shoppers engage with recommendations 5% of shoppers engage with product recommendations; drive 30% of revenue
- 30. Shoppers Use Search and Recommendations for Better Results SHOPPERS THAT USE BOTH SHARE OF CYBER WEEK REVENUE from shoppers that use recommendations and site search 1% 11% SHOPPERS THAT USE SEARCH 5% SHOPPERS THAT USE PRODUCT RECOMMENDATIONS 10%
- 31. 3 Holiday Season Takeaways The Holiday Season Starts Early Personalization Matters Even at Peak Phones are a Crucial Part of Digital Shopping Journey
- 32. Trailblazer Story Heather Marsh VP, Ecommerce at Johnston & Murphy
- 34. Mobile Payments
- 37. #SalesforceResearch Heather Marsh VP, eCommerce Johnston & Murphy @johnstonmurphy Q&A | Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Caila Shwartz Business Intelligence Sr. Analyst Salesforce Commerce Cloud @salesforce
- 38. #SalesforceResearch Thank You For Joining Us View this presentation on-demand at: http://dg-r.co/Salesforce-Feb-2018