O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Television a broadcast media

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Próximos SlideShares
Impact of broadcast media
Impact of broadcast media
Carregando em…3
×

Confira estes a seguir

1 de 16 Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (20)

Anúncio

Semelhante a Television a broadcast media (20)

Anúncio

Television a broadcast media

  1. 1. ADVANTAGES OF TELEVISION • CREATIVITY AND IMPACT Sight + Sound = creative flexibility, possible dramatic, lifelike representations Covey good mood/image for a brand, develop emotional/entertaining appeals, make dull product interesting
  2. 2. ADVANTAGES OF TELEVISION • COVERAGE AND COST-EFFECTIVENESS Regardless of age sex income education
  3. 3. ADVANTAGES OF TELEVISION • CAPTIVITY AND ATTENTION Zipping Zapping repetition VCRs exposure DVDs DVRs catchy slogans BluRayDiscs jingles Downloads
  4. 4. ADVANTAGES OF TELEVISION • SELECTIVITY AND FLEXIBILITY Broadcast time Geographic coverage Program content
  5. 5. ADVANTAGES OF TELEVISION LIMITATIONS
  6. 6. LIMITATIONS OF TELEVISION • LACK OF SELECTIVITY Very specific Small target segment
  7. 7. LIMITATIONS OF TELEVISION • COSTS Buying airtime Producing quality commercial
  8. 8. LIMITATIONS OF TELEVISION • FLEETING MESSAGE Shorter ads Nothing tangible to examine / consider
  9. 9. LIMITATIONS OF TELEVISION • CLUTTER
  10. 10. LIMITATIONS OF TELEVISION • DISTRUST AND NEGATIVE EVALUATION Offensive Uninformative Too frequent Unfavorable content
  11. 11. • NETWORK ADVERTISING • CONTRACTUALLY AGREE TO PRE-EMPT TIME DURING SPECIFIED HOURS FOR PROGRAMMING PROVIDED BY THE NETWORKS AND TO CARRY THE NATIONAL ADVERTISING WITHIN THE PROGRAM • SYNDICATING • BY ADVERTISING ON SHOWS THAT ARE SOLD OR DISTRIBUTED ON A STATION-BY- STATION, MARKET- BY-MARKET BASIS.
  12. 12. MEASURING TV AUDIENCE • PROGRAM RATING H.H tuned into show rating= Total H.H
  13. 13. MEASURING TV AUDIENCE • SHARE OF AUDIENCE H.H tuned into show Share= Total H.H using TV
  14. 14. MEASURING TV AUDIENCE • AUDI METER (AUDIENCE METER) • CONTINUOUSLY MEASURED THE CHANNELS TO WHICH THE SET WAS TUNED • PEOPLE METER • OLD STYLE AUDI METER THAT ALSO RECORDS WHO AMONG THE 10000 HHS IS WATCHING

×