Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

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Presentation given at Search Engine Strategies Conference- NY 2008 "Converting Visitors to Buyers" by Howard Kaplan, COO of FutureNow

Tecnologia Negócios

Search Engine Strategies:

Converting Visitors
Into Buyers

Howard Kaplan
Chief Operating Officer
FutureNow

Secret to Conversion

Clicks Are People!

For you to achieve your goals,
your visitors must achieve their
goals ﬁrst.

Visitors are only concerned with
how they want to buy and what
is relevant to them.

People are different... but modelable

People are different... but modelable

People are different... but modelable

People are different... but modelable

People are different... but modelable

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

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Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

1. Search Engine Strategies: Converting Visitors Into Buyers Howard Kaplan Chief Operating Officer FutureNow

2. Secret to Conversion

3. Clicks Are People! For you to achieve your goals, your visitors must achieve their goals ﬁrst. Visitors are only concerned with how they want to buy and what is relevant to them.

4. People are different... but modelable

5. People are different... but modelable

6. People are different... but modelable

7. People are different... but modelable

8. People are different... but modelable