FutureM 2013 session with Boston Interactive Speaker: Scott Noonan Chief Technology Officer, Boston Interactive What we formerly consumed via newspapers, we now access from mobile devices and will soon consume through such innovations as advancing glass displays. As marketers, it is our job to recognize this shift and prepare our content for distribution across multiple channels, including new ones. By developing a single system from which we can manage content, we can ensure that our message is ready to seamlessly be distributed across all media formats. Join Boston Interactive for this session and learn how you can achieve 360° Content.

1. SESSION PARTNER
360° Content
@bstninteractive
VISIONARY SPONSORS
INNOVATOR SPONSORS
TA L K A B O U T U S ! # F u t u r e M # 3 6 0 C o n t e n t

2. Who Am I?

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4. Content Production
Today

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12. Content Production
Problem

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16. Content Production
Preparing For The Future

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24. NPR

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31. C.O.P.E.

32. Create Once, Publish Everywhere

33. Content Modeling

34. Content*Modeling
!Organize)content)by)‘like’)items)(content)types)
!Break)the)content)within)these)types)into)manageable)pieces)
(chunks)
!Create)mul=ple)versions)of)each)‘chunk’)as)appropriate
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35. 1.*Organize*Content*Into*Content*Types
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36. 1.*Organize*Content*Into*Content*Types
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37. 1.*Organize*Content*Into*Content*Types
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38. 1.*Organize*Content*Into*Content*Types
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39. 2.*Break*Content*Into*“Chunks”
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40. 2.*Break*Content*Into*“Chunks”
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41. 2.*Break*Content*Into*“Chunks”
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42. 2.*Break*Content*Into*“Chunks”
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43. 2.*Break*Content*Into*“Chunks”
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44. 2.*Break*Content*Into*“Chunks”
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45. 2.*Break*Content*Into*“Chunks”
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46. 2.*Break*Content*Into*“Chunks”
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47. 2.*Break*Content*Into*“Chunks”
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48. 2.*Break*Content*Into*“Chunks”
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49. 2.*Break*Content*Into*“Chunks”
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50. 2.*Break*Content*Into*“Chunks”
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51. 3.*Create*MulBple*Versions*of*Each*“Chunk”
Facebook adds direct ‘Reply’ option to comments by users
Facebook adds ‘Reply’ option to comments
FB adds ‘Reply’ to comments
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52. 3.*Create*MulBple*Versions*of*Each*“Chunk”
FacebookHome_Low.jpg
FacebookHome_Medium.jpg
FacebookHome_High.jpg
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53. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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54. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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55. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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56. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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57. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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58. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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59. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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60. 3.*Create*MulBple*Versions*of*Each*“Chunk”
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62. Thank You.
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Scott Noonan
Chief Technology Officer
Boston Interactive
www.BostonInteractive.com
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