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Attract. Engage. Grow.
Take advantage of expanding opportunities online
Marketing that works is marketing that people
choose to notice.

Seth Godin
Inbound marketing,
             what is it?
Instead of costly outbound marketing to the masses, inbound
marketing is the lower cost alternative that helps you
get found by potential clients who are already looking
for your product or service.
Inbound marketing,
         attract & engage
Inbound marketing sets your website up as a “hub” in your
industry, one that attracts visitors via search engines, the
blogosphere, engaging content & social media channels.
Does your marketing take
advantage of these channels?
Why SEO?
REMARKABLE search engine
optimization makes you attractive online.

Because your prospects start with online
research that includes price comparison,
quality assessment, and consumer reviews.
Is your site being found?
People trust search engines.
70% of links people click online are
organic (listings generated by search
engines rather than via paid advertising).
MARKETINGSHERPA, FEBRUARY 2007
SEO gets you noticed
SEO leverages many channels to bring
interested prospects to your site.

It encompasses keyword analysis, site structure,
site optimization, content development, link
building and much more!
The Winners
First page is key

75% of users never scroll past the first
page of search results.
MARKETSHARE.HOTSLINK.COM, OCTOBER 2010
Content as a driver
The more keyword rich content your site
contains, the more the search engines will
find (and love) you!
Content that builds trust

Plus, you build brand trust, brand equity and
brand engagement, while you’re wooing
the search engines!
Why pay per click?
Instant visibility
• Place ads that are highly visible
• Instantly advertise to an audience that’s
  already interested in what you have to
  offer
• Create and drive targeted traffic
• Measurable ROI and performance
  optimization
Are you social?
Why social media?
• Social Media IS changing the way we live
  our lives and do business



• Social Media use in the U.S. has increased
  by 356% since 2006.
  NETPOP RESEARCH, APRIL 2012
We don’t just talk. We deliver.

•   Increase your online visibility

•   Drive targeted traffic via keyword searches & social

•   Connect & engage with potential prospects

•   Align online marketing with current branding initiatives &
    enhance brand equity
We’re experienced
How do we do it?
•   Strategy built on in-depth competitive, market, and
    keyword research



•   Creation of high quality internal and external
    components that give your site authority
Success-focused campaigns
•   Extensive campaign tracking, measurement and
    reporting



•   Campaign refinement on the basis of tireless, results-
    driven assessment
Our commitment
•   Staying lead-obsessed rather than
    rankings/hits/followers focused



•   A true commitment to contributing to the long-
    term growth of your business
Thank You!
We appreciate your consideration. If you
choose to be noticed, we’re here to take
your call.

   www.fusioninternetmarketing.com
   @fusionimktg
   888.640.7867

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Fusion internet marketing keynote

  • 1. Attract. Engage. Grow. Take advantage of expanding opportunities online
  • 2. Marketing that works is marketing that people choose to notice. Seth Godin
  • 3. Inbound marketing, what is it? Instead of costly outbound marketing to the masses, inbound marketing is the lower cost alternative that helps you get found by potential clients who are already looking for your product or service.
  • 4. Inbound marketing, attract & engage Inbound marketing sets your website up as a “hub” in your industry, one that attracts visitors via search engines, the blogosphere, engaging content & social media channels.
  • 5. Does your marketing take advantage of these channels?
  • 6. Why SEO? REMARKABLE search engine optimization makes you attractive online. Because your prospects start with online research that includes price comparison, quality assessment, and consumer reviews.
  • 7. Is your site being found?
  • 8. People trust search engines. 70% of links people click online are organic (listings generated by search engines rather than via paid advertising). MARKETINGSHERPA, FEBRUARY 2007
  • 9. SEO gets you noticed SEO leverages many channels to bring interested prospects to your site. It encompasses keyword analysis, site structure, site optimization, content development, link building and much more!
  • 11. First page is key 75% of users never scroll past the first page of search results. MARKETSHARE.HOTSLINK.COM, OCTOBER 2010
  • 12. Content as a driver The more keyword rich content your site contains, the more the search engines will find (and love) you!
  • 13. Content that builds trust Plus, you build brand trust, brand equity and brand engagement, while you’re wooing the search engines!
  • 14. Why pay per click?
  • 15. Instant visibility • Place ads that are highly visible • Instantly advertise to an audience that’s already interested in what you have to offer • Create and drive targeted traffic • Measurable ROI and performance optimization
  • 17. Why social media? • Social Media IS changing the way we live our lives and do business • Social Media use in the U.S. has increased by 356% since 2006. NETPOP RESEARCH, APRIL 2012
  • 18. We don’t just talk. We deliver. • Increase your online visibility • Drive targeted traffic via keyword searches & social • Connect & engage with potential prospects • Align online marketing with current branding initiatives & enhance brand equity
  • 20. How do we do it? • Strategy built on in-depth competitive, market, and keyword research • Creation of high quality internal and external components that give your site authority
  • 21. Success-focused campaigns • Extensive campaign tracking, measurement and reporting • Campaign refinement on the basis of tireless, results- driven assessment
  • 22. Our commitment • Staying lead-obsessed rather than rankings/hits/followers focused • A true commitment to contributing to the long- term growth of your business
  • 23. Thank You! We appreciate your consideration. If you choose to be noticed, we’re here to take your call. www.fusioninternetmarketing.com @fusionimktg 888.640.7867