“Wonderful, Godzilla-sized guide. Very practical, totally up-to-date, and remarkably free of nonsense.” -Tomi Ahonen,vAuthor & #1 Forbes-rated mobile influencer How many marketing campaigns have you seen where a brand pours resources into reaching the consumer — buying airtime, premium digital inventory, etc. — only to come up short at the point of engagement? No conversions, no attributable lift, no actionable data. No follow-through. This massive, 60-page guide provides a comprehensive framework for creating that follow-through, combining high-level strategy with real-world tactics and best practices that you can implement across your entire media mix. We’ll show you how to turn every consumer touch point into an engine for driving: Lead generation Foot traffic Lift Actionable insights

1. Modern marketing
for a mobile-first world

4. 19147 443628 50
Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy
Paid
Media
In-Store
Shopper
Marketing
Social
Media
Owned
Media

5. Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy

6. •
•
•
•
•
•

10. 66% 84% 75% 51%
Email In-store Shopping Social Media YouTube

12. •
•
•
50%

15. •
•

20. •
•
•
•

22. •
•
•
•
•

23. females
60%
male
40%
Audience by GenderEngagement by Publisher
•
•
•

24. data collected
data collected

25. Paid
Media
In-Store
Shopper
Marketing
Social
Media
Owned
Media

26. Demo Stations
On-Pack
Instagram
End Caps/Signage
TV & Radio
Desktop Display Ads
Mobile Display Ads
Search
Brand Website
Mobile App
Email
SMS
Twitter
Facebook
Sponsored Events
Pinterest
•
•
•
•

27. John visits a
demo station…
1 2
…engages with the
posted mobile CTA…
3
…opting-in to the
brand’s audience
database…
4 …John provides
conversions, data, &
advocacy in return for
useful content
Text
RECIPE
to
44844
database

34. ●
●
●

37. •
•
•
•
•
•
•
•
•

41. Question:
Answer:

48. •
•
•
•
•