Presentation from Wordcamp 2015 in Krakow, Poland. Speakers Per Gårdehall from Swedish Institute and Linus Wallén and Carl Klingberg from Fröjd Interactive.

2. SWEDEN.SE AND PROMOTING
SWEDEN USING WORDPRESS
Per Gårdehall, The Swedish Institute
Krakow, September 12, 2015

3. Sweden in the world
SWEDEN
DENMARK
NORWAY
FINLAND
ICELAND
Is a strong global image of a country important?

4. Sweden’s reputation
Sweden.se and promoting Sweden using WordPress > Sweden’s reputation

5. What is sweden.se?
• The offical gateway launchedin 2002
• Joint project involving the Council for the Promotion of Sweden
• Sweden’s official digital platform and source for facts about
Sweden
• An efficient way of reaching out and an important strategic tool
• A summary of what Sweden has to offer and how to find out more
Sweden.se and promoting Sweden using WordPress > What is sweden.se?

6. Revamped in 2013 - wish list
• Relevant content
• Great imagery
• Open Source (of course!)
• Responsive design
• Forefront of digital communications
• Facts presented in an interesting way
• Fast and global access
Sweden.se and promoting Sweden using WordPress > Revamped in 2013 – wish list

7. A new identity
• One identity fits all
• International communication
• Yellow/blue and a symbol?
Sweden.se and promoting Sweden using WordPress > A new identity

8. Sweden.se and promoting Sweden using WordPress > The flag – a recognizable symbol
• The flag - a recognizable symbol

9. Sweden.se and promoting Sweden using WordPress > A new identity
• The primary typeface is Sweden Sans – a classic and
timeless typeface that can be used in both digital and
analogue formats

10. The actual site
• Launched in November 2013
• The CMS is WordPress (Open Source)
• Flat design with tags instead of menus
• Responsive design - working on all platforms
• Fast global hosting in the cloud
• Unite the official Swedish organizations promotiong Sweden
abroad
Sweden.se and promoting Sweden using WordPress > The actual site

11. And here it is…
Sweden.se and promoting Sweden using WordPress > And here it is…

14. Content
• Stories
• Fact sheets
• Quick facts
• Images
Sweden.se and promoting Sweden using WordPress > Content

15. Sweden in social media
• Facebook
• Google+
• Twitter
• YouTube/Vimeo
Sweden.se and promoting Sweden using WordPress > Sweden in socal media
3 million followers in total!

16. Other languages?
Sweden.se and promoting Sweden using WordPress – Other languages?
• In Chinese – sweden.cn – new version summer 2015
è
è
• In Russian and Arabic – new versions 2016

17. Sweden.cn identity
• Reuse the sweden.se identity
• Translate existing content
• Reuse images from Imagebank Sweden
• Responsive design means flat design
• Iterative process – the sweden.se setup will work
• Team mainly based in Sweden
Sweden.se and promoting Sweden using WordPress – Sweden.cn identity

18. Internet in China
• 700 million Internet users
• 80% use smartphones!
• New platforms:
• Twitter – Weibo
• Facebook – WeChat
• YouTube – Yoku
• Google - Baidu

22. What’s next for sweden.se?
• Infographics
• Custom made storytelling
• Use films in storytelling
• Gamification
• World Wide Web and beyond?
Sweden.se and promoting Sweden using WordPress > What’s next for sweden.se?

23. WordPress - the right choice?
Sweden.se and promoting Sweden using WordPress > Word – the right coice?
Yes!

24. Why WordPress?
• Easy, intuitive and fun to use for editors
• Open Source
• Affordable
• Development and plugins
• Simplicity and SEO friendly

25. MORE INFORMATION:
• per.gardehall@si.se
• sweden.se / sweden.cn / ar.sweden.cn
• si.se
• curatorsofsweden.com / @sweden

26. PHOTO CREDITS
Page 3 – Staffan Widstrand, Sonia Jansson and Lena Granefelt
/ imagebank.sweden.se
Creative Commons / Flickr
Page 5 – Photo of ABBA © ABBA The Museum
Photo of Olof Palme by Hans Hemlin

27. Carl Klingberg
Lead developer
Linus Wallen
Project manager

28. About Fröjd agency
- Full service web agency
- Active since: 2006
- 18 employees and growing
- Location: Stockholm with a sister agency in St. Petersburg

29. We are:
- Full stack developers
- Tech-savvy art directors
- Project managers with technical background
- Platform independent
- Wordpress 45%
- EPiServer 25%
- Django 15%
- Node.JS 5%
- Drupal 5%
- Other 5%

30. Sweden.se challenges:
- Create customized articles.
- Group articles like chapters.
- Embed facts into the articles.
- Implement fully customized content within the solution.
- Advanced search.
- High performance through out the world.

31. Working with WP and big projects:
- Take your time to plan the architecture before the developing
starts.
- Use a common standard for CSS, php and commenting, both
within the project and when versioning.
- Control your architecture and your plugins.
- Control your architecture and your plugins!!!
- Control your architecture and your plugins!!!
- No seriously… control your
architecture and your plugins!!!

32. Our plugin checklist:
1. Is it version controlled and stable?
2. Is there a vivid community around it?
3. Does it have a track record?
4. Is it adding extra database queries?
5. Is it performing remote requests?
6. Is it loading A LOT of script and styles on every page?
7. Does it perform complex operations?
8. Does it do one thing, or fifty?

33. Article Segments:

34. Building Articles:

35. Content control:

36. Collections:

37. Quick facts about Sweden:

38. Customized content:

39. Sorting:

40. Performance globally:

41. Thank you for listening!
Linus Wallen / Project manager
+46 735 23 25 26
linus.wallen@frojd.se
LinkedIn: /linuswallen
Fröjd Interactive
Adolf Fredriks Kyrkogata 12
111 37 Stockholm
Sweden
Contact Office Links
Twitter (Agency): @FrojdAgency
Twitter (Tech): @Frojd_labs
www.frojd.se