Fritz Sheldon Resume Events, Food & Beverage, Marketing, Hospitality, Promotion

1. FRITZ SHELDON
312 Mason Street, #625, San Francisco, CA 94102 • 415.385.5055 • fsheldon@LuminatiLending.com
OBJECTIVE
To use my life-long experience with customer service, guest management, food and beverage service,
clientele expansion, and every aspect of special event creation and management to gain either non-
management or management-level employment with a hotel, nightclub, restaurant or special event
company.
PROFESSIONAL HISTORY
Luminati Lending, Inc. – Special Event Planner/Marketing & Branding Manager 2005 to 2008
Miami Beach & Fort Lauderdale, Florida
Conceived, orchestrated, promoted, and hosted frequent, high-style, company-branded and widely
acclaimed special events in a range of styles: business networkers, political fundraisers, fashion shows,
charity events, cocktail parties, and high-energy dance parties. Booked world-class venues, including
Emeril's Miami Beach, The Hotel Astor, The Forge, O Asian Grill, Martini Bar, Club Glass, and Club Suite.
Contracted all necessary talent and vendors, including graphic designers, musicians and live-
performance artists, disc jockeys, food & beverage caterers, florists, and photographers. Directed and
oversaw creation, printing, and distribution of event invitations by hand, via U.S. Mail, and through
regular e-mail blasts. Built and maintained an e-mail database of over 8,000 guests. Closely managed
advance party reservations, guest registration, event atmosphere, bar service, and charitable tie-ins and
fundraisers. Personally hosted each event and led a staff of professionally trained hosts, with focus on
charm, warmth, hospitality, guest comfort and safety, and minimization of company’s risk for liability.
In cooperation with community business partners, coordinated the assembly of valuable gift bags for
each guest at every signature event. Maintained a constant four-month waiting list of venues requesting
a Luminati party to be held in their establishment. To view sample invitations and more than two-
hundred event photos, please visit www.LuminatiLending.com and click on “Events” tab.
18-Year Executive-Level Career in Residential & Commercial Mortgage Finance 1990-2008
Miami Beach & Fort Lauderdale, Florida; Atlanta, Georgia
As expert commercial and residential real estate lender, held positions of escalating responsibility and
expanding scopes of work over nearly two decades, culminating in ownership of Luminati Lending,
Inc. (referenced above). Managed and increased production and profits, captured and developed
business targets, hired and trained talent, opened and staffed new offices. Recognized by community
leaders and various publications for ethical, transparent business style. In 2007, recipient of South
Florida Business Journal Finalist Awards: Best Small Business and Best Place to Work.
Extensive resume, references, and notices available upon request.

2. Mick’s – Food & Beverage Server (Peasant Restaurants) 1992
Atlanta/Dunwoody, Georgia
As server in casual, but fast-paced, “hip, city diner” atmosphere, worked day and night shifts, serving
American cuisine, oversized desserts & ice-cream sodas, and both soft and hard beverages. Responsible
for collection of payment and processing of credit cards.
Peasant Restaurant & Bar – Banquet Facility Server 1991-1992
Atlanta/Buckhead, Georgia
As banquet waiter in white-tablecloth environment, set up and broke down rooms for pre-booked events,
constructed stylish, multi-level buffet table displays including hot and cold food, floral arrangements,
candles, and art. Working in concert with other specially chosen servers (competent and mannerly
enough to cater to the needs and wishes of top-level clientele), served well-reviewed continental food
from an upscale kitchen and beverages from a full bar, including the gamut of top-shelf liquors and an
extensive variety of wines. Recited complete menu by memory from chalkboard. Ensured overall guest
happiness. Responsible for problem resolution, collection of payment, and securing of promise to return
from event host.
Prestige Catering – Kosher Catering Server 1991
Atlanta, Georgia
As non-Jewish cater-waiter for a prominent Jewish, kosher catering company, served food and beverage
at bar and bat mitzvahs and weddings, in and outside of synagogue. Learned the meaning of “kosher,”
as it pertains to food separation and restrictions, cleanliness, and hard deadlines such as sundown.
Gained cultural awareness and appreciation.
Proof of the Pudding – Catering Server 1990-1991
Atlanta, Georgia
As cater-waiter, packed and drove catering truck, set up and broke down events in various, remote
locations with unique, geographic and practical limitations. Worked events at The Carter Center and
waited on former President Jimmy Carter. Learned the necessity of detailed advance preparation and the
importance of contingency plans. Developed the ability to alternate easily between back-of-house and
front-of-house behavior.
RJ’s Wine Bar – Food & Beverage and Wine Tasting Server 1990-1991
Atlanta/Virginia Highlands, Georgia
In an eclectic, artsy wine bar, served full menu of casual and fine cuisine. Recommended pairings of
wine and food at wine tasting events. Gained education about grape varietals’ character and heritage as
well as the relationship between price point and wine quality. Learned to appreciate finer champagnes.
Became proficient recommending “flights” of wine (four samples of various wines in a category).
Responsible for collection of payment and processing of credit cards.
FRITZ SHELDON 2

3. The Country Place – Food & Beverage Server (Peasant Restaurants) 1989-1990
Atlanta/Midtown, Georgia
As server in high-volume, white-tablecloth restaurant serving the theatre and symphony crowds, became
adept at making quick, efficient decisions and consolidating steps to please the greatest number of guests
in the shortest amount of time, while maintaining poised demeanor and good manners. During lunch
and dinner shifts, recited menu by memory from chalkboard, suggested wine and food pairings, and
served beverages from full bar. Responsible for collection of payment and processing of credit cards.
B.C.’s Café – Bartender / Food & Beverage Server 1987-1988
Carlisle, Pennsylvania
As bartender and server in popular, neighborhood bar & grill, learned to pour all classic and trendy
cocktails. Served food from full menu with daily specials requiring verbal description and salesmanship.
Mastered the art of cultivating clientele. Learned how to identify and handle the underaged drinker with
false identification as well as the unruly, overserved drinker.
Main Street Café – Manager in Training 1987
Columbus, Georgia
As manager-in-training for fine-dining restaurant, practiced high-touch table service, expediting of food
orders, wine service, and management of wait staff conduct.
Malone’s Bar & Grill – Food & Beverage Server/Trainer/Checkout Supervisor 1987
Columbus, Georgia
As food & beverage server in atmosphere similar to Applebee’s, served casual American food and
promoted daily drink specials. Responsible for maintaining acceptable food cost. Managed personal
cash bank. Trained new servers in proper food and beverage service, up-selling, section maintenance,
side work, and balancing of personal cash bank. Volunteered for “Checkout” responsibility, the
spreadsheet-balancing of all daily cash and credit card receipts, batching and remission of credit card
payments, preparation and night deposit of daily proceeds as high as $15,000.00.
Steak & Ale – Food & Beverage Server 1986-1987
Columbus, Georgia
As food & beverage server in theme-restaurant environment with full bar, learned definition of proper
steak temperatures as well as customary steakhouse service standards. Became familiar with short-hand
restaurant terminology, good service and hygiene habits, and public health inspection checkpoints.
FRITZ SHELDON 3

4. Polly’s Ice Cream – Ice Cream Shop Manager 1984-1985
Aurora, Colorado
Prepared ice cream cones, sundaes, pastries, floats and malts. Learned relationship between portion size
and food cost. Maintained shop cleanliness and inventory levels. Operated and balanced cash register.
Crystal’s Pizza & Spaghetti Restaurant – Server / Cook 1983-1984
Aurora, Colorado
As member of cooperative server team in family-themed restaurant in Casa Bonita Restaurant Group,
learned concepts such as zero-waste, food consistency as a branding standard, personal appearance and
good manners as branding standards, shared and individual responsibility, taking ownership of job and
workplace, maintenance of salad bar in “heaping full and beautiful” condition at all times, and seeing
everyone (even co-workers) as customers. Answered telephone, prepared pizza and pasta.
EDUCATION / RECOGNITION
• Fashion Institute of Design & Merchandising, San Francisco, A.S.P.D., beginning January, 2010
• Western Governors University, B.S. Marketing Management, due December 31, 2009
• “Miami Beach’s Top Ten People of The Year” – Wire Magazine, 2007
REFERENCES
Ms. Wendy Unger Mr. A. Cooper Lamb Ms. Brianna Siddoway
Membership Services Mgr. Mgr. of Quality Assurance Mentor
Miami Beach Chamber of Commerce Marshall C. Watson Law Office Western Governors University
1920 Meridian Avenue 1800 NW 49th Street 4001 South 700 East
3rd Floor Suite 120 Suite 700
Miami Beach, FL 30319 Fort Lauderdale, FL 33309 Salt Lake City, UT 84107
305.674.1300 954.453.0365, ext. 678 801.428.5268
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