Your email notifications do not have to be boring. They can be yet another way to charm your customers. Here's how:

1. How to not sound like a robot in
your email notifications

2. Why do email notifications suck so much
There’s no way anyone has the energy to pen out thousands
of quirky, heartfelt, meaningful notifications.
But that’s no reason to give in and let the blandness take over.
LIKE THESE GUYS HAVE.

3. Why personalising notifications matter
Your notifications don’t have to be just notifications;
a robotic note letting them know that an event has occurred.
Notifications can be another opportunity
to charm your users and keep them
hooked to your product.

4. How to personalise your email notifications
• Make meaning
• Use a proper reply-to address
• Don’t bother users with every detail
• Translate for multi-lingual users
• Write it yourself, occasionally

5. #1 Make Meaning
Even if it’s just a simple notification,
make it useful to your users.
Don’t send them emails that they can just mark as read
without a second thought.

6. Instead of a simple “Your queue’s empty” email,
they make meaning by offering you suggestions
on what to share next.
Take Buffer, for example.

7. #2 Use a proper reply-to address
Sometimes, customers like to reply to your emails with
suggestions, FAQs and problems.
Except they can’t.
Because your reply-to address is “no-reply@applepie.com”.

8. An email with an address like that might
as well read, “I don’t give a damn.”
Except, Rhett said it best.

9. Most brands do this because they don’t want to deal with the
deluge of out-of-office emails. We don’t blame them.
Get a ticketing system that will allow you to set up rules to
automatically delete out-of-office emails from inbox.

10. #3 Don’t bother your users with every detail
Making sure your users are in the loop is not the same as
sending your users a notification for everything.
Don’t clog their inbox.

11. #3 Don’t bother your users with every detail
Only send what is necessary.
Rule of thumb: Send a notification only if the user’s input is
required. Else don’t.

12. #4 Translate for multi-lingual users
A “Je t’aime” will win over your French
customers better than a plain ol’
“I love you”.

13. A lot of translation services mangle it though. It doesn’t always
work out as well as it did for Jamie and Aurelia.
So, just use professional translators for the translations.

14. #5 Write it yourself occasionally
Shake things up every now and then by writing some
notifications yourself.
It might be something as small as a P.S
note or a “Hi there!” but it’s the thought
that counts.

15. Your common sense tells you Quibb’s welcome email is automated.
It’s not. She actually takes the time and effort to send
people a quick “hi!”.

16. Customer support is an art. Not a science.
But if you are, let us know. Write to us at
love@freshdesk.com and we promise that you’ll be rewarded
handsomely.
Of course, this SlideShare doesn’t have all the answers. We’re
not omniscient.

17. Behind every SlideShare
is a great blogpost
Read more about how to sound human in your email
notifications over at the Freshdesk blog:
http://blog.freshdesk.com/how-not-to-sound-like-a-robot-in-
your-email-notifications/