Pass the WD-40: Running your communications program like a well-oiled machine

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Fresh Energy

Presentation slides from February 23, 2011 MCN Communications and Technology conference.

Negócios Tecnologia

Pass the WD-40! Running your communications program like a well-oiled machine February 23, 2011 Ruth Patton, Communications Director Jenna Hartwig Wade, Communications Specialist

Today’s agenda What an editorial calendar can do for you The groundwork: research Search topics Online conversations Website traffic General principles, inc. examples (good/bad) Creating an editorial calendar The only boring slide

www.fresh-energy.org @freshenergy facebook.com/freshenergy Ruth Patton, patton@fresh-energy.org Jenna Hartwig Wade, wade@fresh-energy.org

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Pass the WD-40: Running your communications program like a well-oiled machine

1. Pass the WD-40! Running your communications program like a well-oiled machine February 23, 2011 Ruth Patton, Communications Director Jenna Hartwig Wade, Communications Specialist

2. .

3. Today’s agenda What an editorial calendar can do for you The groundwork: research Search topics Online conversations Website traffic General principles, inc. examples (good/bad) Creating an editorial calendar The only boring slide

4. Your question isn’t stupid

5. Who are you?

6. The editorial calendar

7. Consistency/Dependability

8. Support

9. Data-assisted planning

10. So…where do you start?

11. Audience

12. Goals

13. The big picture

14. Zooming in

15. What’s online?