Created by Fresh Egg's head of social media David Somerville, this visual guide to the content cycle is aimed at helping digital marketers plan and create better content campaigns. For more information, visit http://www.freshegg.com/blog/the-content-cycle-a-visual-guide

1. The Content Cycle
A process for planning and executing better content campaigns
For each main stage of the
Content Cycle there are a
number of areas to focus
on to ensure your strategy
or campaign is optimised.
Identify your
customer journeys
Define objectives
and KPIs
Use tools for ideas
Ensure your content
is optimised
Create detailed
content
Promote your content
Tag your content
Define individual
responsibilities
Target influencers
and brand advocates
Define your metrics
Consider users devices
Make your content
easy to share
Choose appropriate
reporting tools
Planning
& setup
Discovery
Execution
Reporting,
analysis &
insight
Conduct a content audit
Define your audience
Refinement
Find popular content
Identify internal experts
Repurpose existing content
What worked / didn’t work?
Were the objectives met?
What needs to change?
Integrated
digital marketing
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