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Recovery Management
                                        Surely this is no longer a
                                               challenge?


                                                         Tony Lock
                                                     Freeform Dynamics Ltd
                                                        +44 7711 719113
                                                   tony@freeformdynamics.com
                                                    www.freeformdynamics.com




Copyright 2009 Freeform Dynamics Ltd       -1-
What is going on?

      Current IT Initiatives
      The Advent of Virtualisation
      The Challenges for Backup and Recovery
       Management
      Managing Information
      Conclusions




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            -2-
The view at the end of 2008...




                           Is IT funding in your         Has the ‘credit crunch’ had an
                       organisation generally on the      impact on IT investment in
                             way up or down?                    your company?

 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                                  -3-
If you are expecting an impact in 2009, how great do you
think it will be? (November 2008)
                                  0%          10%   20%       30%     40%      50%      60%      70%        80%   90%   100%




    Corporate (>5000 emps)




Mid-Market (250-5000 emps)




            SMB (<250 emps)



                                                          Devastating
                                                          Significant cut backs across the board
                                                          Cut backs in selected areas (e.g. non critical)
                                                          No more than a bit of general belt tightening
                                                          N/A - Don't expect an effect


  Copyright 2007 Freeform Dynamics Ltd Ltd.
   Copyright 2008 Freeform Dynamics
              2009                                                  -4-
Do you have or are you planning to begin initiatives over
the next 6 months in any of the following areas?
                                                          0%    10%     20%    30%   40%    50%     60%     70%        80%    90%   100%

                              Virtualisation - servers
                 General infrastructure optimisation
                          Mobile and remote access
       Workforce communication and collaboration
                   Custom application development
            Enhancement of external web presence
          Content management, workflow and BPM
   Governance, compliance and risk management
    Policy-based security and identity management
     Implementation of new packaged applications
  Storage and/or information lifecycle management
                    Desktop upgrade/modernisation
                              Virtualisation - storage
    Optimisation of power usage and management
           IT best practice delivery (ITIL, COBIT, etc)
                                    Green computing
      Deployment of business intelligence software
 Packaged application consolidation/replatforming
Service oriented software development approaches
              Outsourcing and/or managed services
Automation of supply chain and/or other B2B activity
                                  Thin client adoption
                       Software as a service (SaaS)
                             Virtualisation – desktop
                   Social computing and/or Web 2.0

                        Current initiative                Planned in next 6 months   No current or imminent activity         Don't know

                                                                                                                              Mid-Market
  Copyright 2007 Freeform Dynamics Ltd Ltd.
   Copyright 2008 Freeform Dynamics
              2009                                                            -5-
What is going on?

      Current IT Initiatives
      The Advent of Virtualisation
      The Challenges for Backup and Recovery
       Management
      Managing Information
      Conclusions




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            -6-
The virtualisation feel-good factor                  250-4999
                                                    employees




  Copyright 2007 Freeform Dynamics Ltd Ltd.
   Copyright 2008 Freeform Dynamics
              2009                            -7-
However, knowledge levels are low


                                                    What is your
                                                   current level of
                                                     knowledge
                                                         and
                                                    experience of
                                                   virtualisation?




 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                            -8-
Virtualisation
                                      Servers    Storage   Desktops




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                                -9-
The impact of virtualisation




                              On hardware                  On management and
                           acquisition strategy             support processes

 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                                 - 10 -
Licensing is a major challenge
  Are you happy with existing licensing models as applied
  to virtual systems?




 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                            - 11 -
A bright future for virtualisation?

   Adoption can only accelerate through downturn
                        BUT


     Management                              Flexibility   Architectural
     and process                            needs new      convergence
      challenges                            budgetary       required to
        await                                 models       unlock power



Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                                  - 12 -
What is going on?

      Current IT Initiatives
      The Advent of Virtualisation
      The Challenges for Backup and Recovery
       Management
      Managing Information
      Conclusions




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            - 13 -
Isn’t Backup and Recovery sorted already?
      ►Organisations still face challenges with backup
              Volume of data to be protected
              Backup windows
              Security of backup data

      ►Recovery capabilities are rarely “tested”
              Except when there is a real world demand to recover data

      ►There is a lack of specialist data recovery / protection
       skills in most mid-market companies
              IT generalists who need to do everything not just backup and
               recovery

      ►An opportunity for channel suppliers to step in
              Professional services
              Managed Services

Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                                - 14 -
What is the status of your capability in the following areas?
(EMEA)
                                                      0%   10%      20%   30%   40%   50%   60%   70%   80%   90% 100%


                      Backup and restore capability

           Workflow and document management

          General storage archiving and retrieval

                   Email archiving and retrieval
         Federated search and discovery across
                      repositories
    Centrally coordinated records management
Classification of information assets by business
                       value
     Information destruction according to policy

                IT security management capability

      Disaster recovery and business continuity

              Fully implemented or working on now      Future initiative        No need or interest     Not answered


Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                                           - 15 -
What is the status of your capability in the
 following areas?
 (%age stating the area is a future initiative)
                                                                  FS    PS    Telco   HC    O&G   Gen

Backup and restore capability                                     24%   21%    5%     20%   28%   19%

Centrally coordinated records management                          30%   36%   25%     42%   38%   35%

Classification of information assets by business value            48%   36%   38%     48%   41%   35%

Disaster recovery and business continuity                         15%   33%   26%     24%   19%   45%

Email archiving and retrieval                                     32%   28%   27%     36%   54%   47%

Federated search and discovery across repositories                36%   35%   38%     40%   49%   28%

General storage archiving and retrieval                           15%   23%   14%     27%   31%   39%

Information destruction according to policy                       26%   24%   26%     30%   43%   33%

IT security management capability                                 13%   29%   16%     35%   36%   43%

Workflow and document management                                  23%   24%   20%     27%   24%   24%


 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                                        - 16 -
Has regulatory compliance or governance been a specific
driver in enhancing any of the following?
                                                               0%        10%      20%      30%     40%      50%   60%

                             Backup and restore capability

                  Workflow and document management

                  General storage archiving and retrieval

                               Email archiving and retrieval

 Federated search and discovery across repositories

           Centrally coordinated records management

Classification of information assets by business value

             Information destruction according to policy

                       IT security management capability

             Disaster recovery and business continuity


               View risk very broadly across the business                    View risk in specific areas only


  Copyright 2007 Freeform Dynamics Ltd Ltd.
   Copyright 2008 Freeform Dynamics
              2009                                                  - 17 -
To what degree are the following used in your data centres
   and how is this changing?
                       0%           20%            40%        60%       80%    100% -20%
                                                                                -40%         0%    20%    40%    60%   80%



   Frequent disk to
     disk backup


  High speed tape
      backup


Simple mirroring of
 storage devices


 Continuous data
protection solutions


  Smart distributed
  data replication


                                            High     Medium     Low                        Decreasing    Increasing


     Copyright 2007 Freeform Dynamics Ltd Ltd.
      Copyright 2008 Freeform Dynamics
                 2009                                                 - 18 -
What is going on?

      Current IT Initiatives
      The Advent of Virtualisation
      The Challenges for Backup and Recovery
       Management
      Managing Information
      Conclusions




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            - 19 -
Has regulatory compliance or governance been a specific
driver in enhancing any of the following?
                                                         0%   10%   20%      30%   40%   50%   60%


          Centrally coordinated records management

               Workflow and document management

          Information destruction according to policy

              General storage archiving and retrieval

                       Backup and restore capability

                         Email archiving and retrieval

Federated search and discovery across repositories

                   IT security management capability

Classification of information assets by business value

           Disaster recovery and business continuity




 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                                                   - 20 -
At the highest level, what is your approach to information
   retention?
                          0%              10%    20%   30%       40%   50%



 We operate a rules
                                                                       Analyst notes:
 based information
  retention policy
                                                                       Over 70% of organisations
                                                                       have rules – but 40% only
                                                                       have one rule – keep
                                                                       everything – this is better
Our policy is to keep                                                  than     nothing    but    is
     everything                                                        problematic in itself without
                                                                       advanced info management
                                                                       capabilities which we know
                                                                       most do not possess.
   We don't have an
   information policy
                                                                       Then we have the (almost)
                                                                       25% with no policies
                                                                       whatsoever.




     Copyright 2007 Freeform Dynamics Ltd Ltd.
      Copyright 2008 Freeform Dynamics
                 2009                                   - 21 -
How much of the information generated or received
   electronically within your organisation is it necessary to
   store persistently for business or regulatory reasons?

                                                 0%   10%            20%     30%


                             More than 75%

                                       50-75%                              The challenge is not just
                                                                           about what to keep or throw
                                       25-50%                              away, (although we know this
                                                                           is an issue too), for many
                                       10-25%                              organisations the challenge is
                                                                           to find a balance between
                             Less than 10%                                 cost      and    management
                                                                           capabilities.
We are currently trying to work this out

                                      Not sure




     Copyright 2007 Freeform Dynamics Ltd Ltd.
      Copyright 2008 Freeform Dynamics
                 2009                                       - 22 -
How much of the information generated or received
electronically within your organisation is it necessary to store
persistently for business or regulatory reasons?
                                 0%            10%   20%      30%      40%     50%     60%       70%        80%       90%      100%


           Financial Services


                 Public sector


                     Telecoms


                    Healthcare


                     Oil & Gas


 General industry/commercial


    More than 75%         50-75%        25-50%       10-25%    Less than 10%   We are currently trying to work this out     Not sure




   Copyright 2007 Freeform Dynamics Ltd Ltd.
    Copyright 2008 Freeform Dynamics
               2009                                                 - 23 -
How frequently does the IT department have to deal with
information governance related incidents? (Industry Sector)
                                  0%         10%    20%    30%    40%     50%    60%     70%     80%    90%     100%



          Financial Services


                 Public sector


                     Telecoms


                   Healthcare


                     Oil & Gas

General industry/commercial



                                Most days          Most weeks      Most months     Less frequently     Unsure



 Copyright 2007 Freeform Dynamics Ltd Ltd.
  Copyright 2008 Freeform Dynamics
             2009                                                - 24 -
Could you put a value or percentage on how much of your
  IT budget would be spent on information governance
  related investments in the next 12 months? (Summary)


                0%                             10%      20%   30%


        21+%

     11-20%

       5-10%

        1-5%

           0%

      Unsure

Not answered




   Copyright 2007 Freeform Dynamics Ltd Ltd.
    Copyright 2008 Freeform Dynamics
               2009                                  - 25 -
What is going on?

      Current IT Initiatives
      The Advent of Virtualisation
      The Challenges for Backup and Recovery
       Management
      Managing Information
      Conclusions




Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            - 26 -
Desirable features of Recovery Management?
     ►Safe
             Certainty of success
             Encryption if wanted / needed
     ►Fast
             To Backup and To Recover
     ►Simple to use
             Certainty of success
             D2D, D2T, D2D2T all supported
             De-duplication
             Off site / SaaS / Managed Services
     ►Work with major applications
     ►Cost Effective
             Minimum consumption of Tapes, Power and human
              Resources
     ►Easy to license

Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                              - 27 -
Summary
►       Virtualisation is happening
             Server and Storage
►       Backup is still a major challenge for many organisations
                 Volume of data
                 Speed
                 Security
                 Costs
►       Recovery is an even bigger issue
►       Testing of data protection and recovery processes does not
        happen enough
             Except in live scenarios
►       The Channel has strategic and tactical roles to help
        organisations implement effective data recovery capabilities.


Copyright 2007 Freeform Dynamics Ltd Ltd.
 Copyright 2008 Freeform Dynamics
            2009                            - 28 -

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Recovery Management

  • 1. Recovery Management Surely this is no longer a challenge? Tony Lock Freeform Dynamics Ltd +44 7711 719113 tony@freeformdynamics.com www.freeformdynamics.com Copyright 2009 Freeform Dynamics Ltd -1-
  • 2. What is going on? Current IT Initiatives The Advent of Virtualisation The Challenges for Backup and Recovery Management Managing Information Conclusions Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -2-
  • 3. The view at the end of 2008... Is IT funding in your Has the ‘credit crunch’ had an organisation generally on the impact on IT investment in way up or down? your company? Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -3-
  • 4. If you are expecting an impact in 2009, how great do you think it will be? (November 2008) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Corporate (>5000 emps) Mid-Market (250-5000 emps) SMB (<250 emps) Devastating Significant cut backs across the board Cut backs in selected areas (e.g. non critical) No more than a bit of general belt tightening N/A - Don't expect an effect Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -4-
  • 5. Do you have or are you planning to begin initiatives over the next 6 months in any of the following areas? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Virtualisation - servers General infrastructure optimisation Mobile and remote access Workforce communication and collaboration Custom application development Enhancement of external web presence Content management, workflow and BPM Governance, compliance and risk management Policy-based security and identity management Implementation of new packaged applications Storage and/or information lifecycle management Desktop upgrade/modernisation Virtualisation - storage Optimisation of power usage and management IT best practice delivery (ITIL, COBIT, etc) Green computing Deployment of business intelligence software Packaged application consolidation/replatforming Service oriented software development approaches Outsourcing and/or managed services Automation of supply chain and/or other B2B activity Thin client adoption Software as a service (SaaS) Virtualisation – desktop Social computing and/or Web 2.0 Current initiative Planned in next 6 months No current or imminent activity Don't know Mid-Market Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -5-
  • 6. What is going on? Current IT Initiatives The Advent of Virtualisation The Challenges for Backup and Recovery Management Managing Information Conclusions Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -6-
  • 7. The virtualisation feel-good factor 250-4999 employees Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -7-
  • 8. However, knowledge levels are low What is your current level of knowledge and experience of virtualisation? Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -8-
  • 9. Virtualisation Servers Storage Desktops Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 -9-
  • 10. The impact of virtualisation On hardware On management and acquisition strategy support processes Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 10 -
  • 11. Licensing is a major challenge Are you happy with existing licensing models as applied to virtual systems? Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 11 -
  • 12. A bright future for virtualisation? Adoption can only accelerate through downturn BUT Management Flexibility Architectural and process needs new convergence challenges budgetary required to await models unlock power Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 12 -
  • 13. What is going on? Current IT Initiatives The Advent of Virtualisation The Challenges for Backup and Recovery Management Managing Information Conclusions Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 13 -
  • 14. Isn’t Backup and Recovery sorted already? ►Organisations still face challenges with backup Volume of data to be protected Backup windows Security of backup data ►Recovery capabilities are rarely “tested” Except when there is a real world demand to recover data ►There is a lack of specialist data recovery / protection skills in most mid-market companies IT generalists who need to do everything not just backup and recovery ►An opportunity for channel suppliers to step in Professional services Managed Services Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 14 -
  • 15. What is the status of your capability in the following areas? (EMEA) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Backup and restore capability Workflow and document management General storage archiving and retrieval Email archiving and retrieval Federated search and discovery across repositories Centrally coordinated records management Classification of information assets by business value Information destruction according to policy IT security management capability Disaster recovery and business continuity Fully implemented or working on now Future initiative No need or interest Not answered Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 15 -
  • 16. What is the status of your capability in the following areas? (%age stating the area is a future initiative) FS PS Telco HC O&G Gen Backup and restore capability 24% 21% 5% 20% 28% 19% Centrally coordinated records management 30% 36% 25% 42% 38% 35% Classification of information assets by business value 48% 36% 38% 48% 41% 35% Disaster recovery and business continuity 15% 33% 26% 24% 19% 45% Email archiving and retrieval 32% 28% 27% 36% 54% 47% Federated search and discovery across repositories 36% 35% 38% 40% 49% 28% General storage archiving and retrieval 15% 23% 14% 27% 31% 39% Information destruction according to policy 26% 24% 26% 30% 43% 33% IT security management capability 13% 29% 16% 35% 36% 43% Workflow and document management 23% 24% 20% 27% 24% 24% Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 16 -
  • 17. Has regulatory compliance or governance been a specific driver in enhancing any of the following? 0% 10% 20% 30% 40% 50% 60% Backup and restore capability Workflow and document management General storage archiving and retrieval Email archiving and retrieval Federated search and discovery across repositories Centrally coordinated records management Classification of information assets by business value Information destruction according to policy IT security management capability Disaster recovery and business continuity View risk very broadly across the business View risk in specific areas only Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 17 -
  • 18. To what degree are the following used in your data centres and how is this changing? 0% 20% 40% 60% 80% 100% -20% -40% 0% 20% 40% 60% 80% Frequent disk to disk backup High speed tape backup Simple mirroring of storage devices Continuous data protection solutions Smart distributed data replication High Medium Low Decreasing Increasing Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 18 -
  • 19. What is going on? Current IT Initiatives The Advent of Virtualisation The Challenges for Backup and Recovery Management Managing Information Conclusions Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 19 -
  • 20. Has regulatory compliance or governance been a specific driver in enhancing any of the following? 0% 10% 20% 30% 40% 50% 60% Centrally coordinated records management Workflow and document management Information destruction according to policy General storage archiving and retrieval Backup and restore capability Email archiving and retrieval Federated search and discovery across repositories IT security management capability Classification of information assets by business value Disaster recovery and business continuity Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 20 -
  • 21. At the highest level, what is your approach to information retention? 0% 10% 20% 30% 40% 50% We operate a rules Analyst notes: based information retention policy Over 70% of organisations have rules – but 40% only have one rule – keep everything – this is better Our policy is to keep than nothing but is everything problematic in itself without advanced info management capabilities which we know most do not possess. We don't have an information policy Then we have the (almost) 25% with no policies whatsoever. Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 21 -
  • 22. How much of the information generated or received electronically within your organisation is it necessary to store persistently for business or regulatory reasons? 0% 10% 20% 30% More than 75% 50-75% The challenge is not just about what to keep or throw 25-50% away, (although we know this is an issue too), for many 10-25% organisations the challenge is to find a balance between Less than 10% cost and management capabilities. We are currently trying to work this out Not sure Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 22 -
  • 23. How much of the information generated or received electronically within your organisation is it necessary to store persistently for business or regulatory reasons? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Financial Services Public sector Telecoms Healthcare Oil & Gas General industry/commercial More than 75% 50-75% 25-50% 10-25% Less than 10% We are currently trying to work this out Not sure Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 23 -
  • 24. How frequently does the IT department have to deal with information governance related incidents? (Industry Sector) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Financial Services Public sector Telecoms Healthcare Oil & Gas General industry/commercial Most days Most weeks Most months Less frequently Unsure Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 24 -
  • 25. Could you put a value or percentage on how much of your IT budget would be spent on information governance related investments in the next 12 months? (Summary) 0% 10% 20% 30% 21+% 11-20% 5-10% 1-5% 0% Unsure Not answered Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 25 -
  • 26. What is going on? Current IT Initiatives The Advent of Virtualisation The Challenges for Backup and Recovery Management Managing Information Conclusions Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 26 -
  • 27. Desirable features of Recovery Management? ►Safe Certainty of success Encryption if wanted / needed ►Fast To Backup and To Recover ►Simple to use Certainty of success D2D, D2T, D2D2T all supported De-duplication Off site / SaaS / Managed Services ►Work with major applications ►Cost Effective Minimum consumption of Tapes, Power and human Resources ►Easy to license Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 27 -
  • 28. Summary ► Virtualisation is happening  Server and Storage ► Backup is still a major challenge for many organisations  Volume of data  Speed  Security  Costs ► Recovery is an even bigger issue ► Testing of data protection and recovery processes does not happen enough  Except in live scenarios ► The Channel has strategic and tactical roles to help organisations implement effective data recovery capabilities. Copyright 2007 Freeform Dynamics Ltd Ltd. Copyright 2008 Freeform Dynamics 2009 - 28 -

Notas do Editor

  1. Virtualisation will be the darling of 2009. But it is still in its infancy as a technology – it will have matured when we stop talking about it!
  2. Bold and red are proposed areas that CA would find of interest to focus on for sales / marketing activities.
  3. Virtualisation = RealityFrom ‘data storage’ to ‘information management’There is a need to discover completely the data that is heldAdd meta data to “classify” data in terms of its information value and how it should be accessedTiered Service is happening – ILM to manage data in relation to its “business value” not just its agePerformance, Security, Accessibility, ComplianceAcross heterogeneous drive arrays and tape systemsArchive and Backup are both requiredAccess to information at all times, from all locations, from the entire history of the organisationAgain costs are becoming more visiblePower, People, Media, AccessArchive functionality will grow in importance, rapidly