Status of Coffee industry in region 2

1. Status of Coffee Industry in
Region 2
High Value Crops Development Program
Department of Agriculture Regional Field Office No. 02
San Gabriel, Tuguegarao City, Cagayan
Cagayan Valley Coffee Industry Development Council Meeting
May 16, 2023

2. Outline
• Overview of the Coffee Industry
• 1st Quarter Accomplishment
• CY 2023 Coffee Program/Projects/Activities
• Regular
• CFIDP
• Other Government Support
• Updates on the Localized Coffee Roadmap

4. Standing crop – Coffee as of May 2, 2023
Republic of the Philippines
DEPARTMENT OF AGRICULTURE - RFO 02
High Value Crops Development Program (HVCDP)
STANDING CROP IN REGION 02
as of May 02, 2023
PROVINCE TYPE OF CROP
CROP STAGES
NEWLY
PLANTED/TRANSPLAN
TED (Ha)
VEGETATIVE (Ha)
REPRODUCTIVE
(Ha.)
MATURITY/
HARVESTABLE (Ha.)
TOTAL STANDING
CROP (Ha.)
CAGAYAN Coffee 20.41 705.57 531.95 1,257.93
ISABELA Coffee 8.00 8.13 58.97 879.55 954.65
NUEVA VIZCAYA Coffee 6.70 558.20 1,101.74 466.92 2,133.56
QUIRINO Coffee - 305.08 1,207.01 744.43 2,256.51
SUMMARY 14.70 891.82 3,073.29 2,622.84 6,602.65

6. MATAGA-AY COFFEE
GROWERS PRODUCERS
COOPERATIVE
Location: Jose Ancheta,
Maddela, Quirino
Number of members: 118
Coffee Production Area: 86
hectares non-organic

7. SAN MANUEL COFFEE
FARMERS ASSOCIATION
Location: San Manuel,
Aglipay, Quirino
Number of members: 29
Coffee Production Area:
17.75 hectares

8. Name: Jimmy Marquez
Address: Guribang, Diffun,
Quirino
Area: 1,602 sq.m.
Association: DISADECO
Name: Mabini Jose Sr.
Address: Guribang, Diffun, Quirino
Area: 2,638 sq.m.
Association: DISADECO
Name: Elmer Cielo
Address: Magsaysay, Diffun,
Quirino
Area: 10,405 & 9,123 sq.m.
Name: Rosalie Ayed
Address: Villa Pagaduan, Aglipay, Quirino
Area: 13,358 sq.m.
Association: DISADECO
DISADECO
Location:
*Guribang, Magsaysay and
Doña Imelda, Diffun, Quirino
*Villa Pagaduan, Aglipay,
Quirino
Number of coffee growers member:
22
Coffee Production Area: 23.6 hectares

10. Coconut Farmers and Industry Development Plan (CFIDP)
Coconut Intercropped with Coffee
P/A/Ps Indicator 2023
Physical
Target
Financial
Target
(Php ‘000)
Focus Area Expected Output
Coffee Planting Materials Pcs 25,000 1,250
Cagayan (Pamplona),
Isabela (City of Ilagan)
Boost local production of
coffee; Increase farmer
income; develop local coffee
industry, reduce cost of
production
Area Planted Ha 50
Beneficiaries (Group) No. 2
Organic Fertilizer kg 400 69.67
Inorganic Fertilizer kg 3000 600
OBJECTIVES
• Support smallholder farmers and their families
• Maximize utilization of lands
• Increase local sufficiency level of coffee and cacao
• Develop community-based enterprises
• Environmental conservation

11. Coffee Clonal Garden in Nueva Vizcaya

12. Coffee Brands in the Philippines, 2020
Coffee Manufacturers Brand/s Manufacturer
Kopiko Mayora Indah Tbk PT.
Nescafé Nestle Philippines Inc. (NPI)
GreatTaste Universal Robina Corp.
Gourmet Farms Gourmet Farms Inc
San Mig Coffee San Miguel Corp.
Blend 45 Consolidated Foods Corp.
Nescafé Taster's Choice NPI
Culinary Exchange The Culinary Exchange
Maxwell House Kraft Foods Philippines
Siete Baracos Silva’s Coffee Mill
Batangas Brew Merlo Agricultural Corp
Nescafé Dolce Gusto NPI
Continental Continental Association
Monk's Blend Monastery Farms
Source: Euromonitor, December 2020
Locally-made ground coffee brands available in the market include Aguinaldo blend, Altura coffee, Café
Amadeo, Café de Lipa, Café Chico, Coffee Alamid (civet coffee), Davao coffee (variants Robusta, Arabica,
Excelsa), Gourmet café, Kalinga blend, Kalinga Robusta premium coffee, Kalinga brew, Kalinga Musang
coffee, Kape Isla, Magallaya brew premium coffee (Excelsa), Mt. Apo Civet coffee, Musang coffee
roasted beans, Negros Rainforest, Rocky Mountain (variants Mountain Blend and Classic Blend ) and
Sagada coffee, among others. The products are manufactured by entrepreneurs, mostly operating on small
scale. Most derived their brand names from the place where they are being produced.
Likewise, there are notable local and foreign specialty coffee chains like Starbucks Coffee (market leader),
Figaro, McCafé (uses 100% Arabica premium coffee), Seattle’s Best Coffee, The Coffee Bean and Tea Leaf,
and UCC Coffee, to name a few.
Updates on Localized Coffee Roadmap

13. Value Chain Segments and Activities
TRAINING
AGRICULTURE PROCESSING MANUFACTURING/MARKETING RESEARCH POLICY,
Inputs for
Nursery
Development
Inputs Farm
Production
Primary
Processing
Marketing
Logistics/
Secondary
Processing
Logistics and
Market
- Area selection - Seedlings
- Fertilizer
- Pesticides
- Tools and
equipment
- Area selection
- Land
preparation
- Maintenance
- Fertilization
- Pest control
- Harvesting
-
Sorting/grading
- Storage
-GAP
- Depulping
- Fermentation
- Drying
- Dehulling
to green coffee beans
-GAP
- Trading
- Handling
- Transport/
Shipping
- Storage
- Roasted
beans
- Roast and
ground
coffee
- Instant
coffee
-GMP
- Handling
- Transport/
Shipping
- Storage
- Domestic
- Exports
-Production
-Postharvest
-Processing
-Marketing
-Technology
commercializati
on
-Easy access
credit
-Availability of
insurance
-Policy creation
Updates on Localized Coffee Roadmap

14. Updates on Localized Coffee Roadmap
CONSTRAINTS
INPUT/
PRODUCTION
High cost farm inputs
Limited access to high yielding planting materials
Land industrialization/Land conversion
Farmers are only practicing mono-cropping which deprives
them of the opportunity to have better soil and better yield
quality
POST-
HARVEST
Farmers have insufficient, if not lack of capacity to process
produce
Low adaptability to new postharvest technologies
Low access to quality and efficient machineries & equipment
Lack of standards for appropriate postharvest machinery &
equipment for coffee
MARKETING Farmers are often times disorganized and work as individual
producers, thus with lesser purchasing and negotiating
capacity.
Low level consciousness and product quality and standards
No traceability system of traded coffee especially inside the
country.
OPPORTUNITIES
Availability of government interventions especially to
intercropping of crops with coffee & cacao
Production is not enough to supply the demand of the
country
Coffee cop culture is increasing that even coffee
producing countries are hoarding their coffee for own
consumption
Increasing interest of farmers to venture into cacao &
coffee
Availability of government interventions
Availability of mobile buying stations of harvested coffee
Presence of consolidators and/exporters
Domestic markets is vastly undersupplied

15. THANK YOU!!!