This document provides tips and strategies for building a strong professional profile and brand on LinkedIn. It recommends including a professional photo, compelling headline and summary, detailed work experience, skills, endorsements, volunteer experience, and examples of work in photos, presentations and videos. It also suggests ways to stay informed on LinkedIn such as following influencers and groups, participating in discussions, and discovering content in your industry. The document promotes using LinkedIn to share knowledge, strengthen your reputation and grow your professional reach through status updates and publishing posts. It highlights how publishing content on LinkedIn can become part of your profile and get shared more widely than just jobs.
8. Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
8
10. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
10
11. Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
11
13. Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
13
14. Include Volunteer
Experiences & Causes
7
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
14
21. Helping you grow and engage your network
21
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING