For seed investors CrowdSmart’s proprietary predictive analytics platform identifies top-rated startups curated from leading accelerators and investors groups for co-investment with CrowdSmart. Unlike existing investor approaches CrowdSmart can pinpoint top-rated startups from a much broader and earlier (even pre-metrics) source of deal flow using collective intelligence technologies that leverage domain knowledge of expert communities.

1. Data-driven Success
Harnessing the power of human and
machine intelligence to identify, invest in
and propel the most promising startups
Confidential Document
Property of CrowdSmart

2. We are a SaaS technology
company with a startup
investment business focus.
Our technology better predicts
startup success by harnessing
expert communities and data
science technologies.
We partner with top accelerators,
universities and investor groups
to access the best startups and
brightest expert communities.
We partner with Family Offices to
seed fund the best startups
What We Do

3. Business Plan Summary
We have been called “The ultimate startup platform.” !
!
Our unfair competitive advantage is the ability to leverage
(1) centers for startup excellence, (2) associated affinity
communities with deep expertise and (3) machine learning
technologies - to identify and propel the most promising
startups. Our technology enables this at a scale and
accuracy never before possible.

4. Business Plan Overview
Startups! Expert Groups!
Investors & Mentors!
CrowdSmart Partners:!
Accelerators, Universities, Angel Groups
Startup Rating!
Family Office Investors!
Experts Investors!+!

5. Significant Traction Since Early 2016 Launch
User
Adop*on
• Agreement
with
UC
Regents
• Ac*ve
at
UCLA,
UCB
and
UCI
• Signed
agreement
with
Skydeck
• 50+
startups
have
been
rated
• 1,000+
par*cipants
have
rated
• >
4,000
user
ra*ngs
and
rankings
Product
and
Technology
• Core
tech
-­‐
15yrs
proven
success
• First
major
launch:
UCLA
2/17/16
• >300%
incr.
in
usage
since
launch
• >5,000
site
visitors
thru
May
• >18k
pg.
views,
most
since
March
Deal
Flow
• WS
-­‐
VC
group
• Berkeley-­‐based
accelerator
• Cove
–
UCI
accelerators
• Interna*onal
leading
accelerator
• 10+
USA
universi*es
• Japanese
VC
+
4
universi*es
Capital
and
Revenues
• Signed
first
family
office
investor
• Raised
1st
$500k
in
seed
capital
• Closing
2nd
$500k
in
seed
capital
• Genera*ng
ini*al
revenues
• 1st
startup
investment,
3
in
progress

6. Market Need – Identify & Propel Top Startups
250,000!
Pre-Funded
Startup Deals
50,000!
Funded
University IP
Initiatives
70,000!
Annual Funded
Startups
Limited startup data
Invest based on “Gut”
Herd Mentality
Fragmented
Inefficient for investors
Inefficient for startups
7,000!
Annual Follow-on
Funding & Exits
$30 Billion!
$80 Billion!
$70 Billion!
CrowdSmart identifies and invests in promising startups !
earlier and can help them succeed!
7,000
300,000
2.3% success
Low Success Rate

7. The CrowdSmart Platform"
Turns qualitative feedback into predictive quantitative data
“What do you think about when
you open your LEGO set and
begin building?”
Can you turn responses to a
question like:
Into predictive quantitative data?
Yes!

8. Past experience with business predictions
Successfully predicted:
New products / Market opportunities / Business pivots
Success Stories:
NBC
Lego
P&G
General Motors
American Express
Intuit
… many others

9. Platform Technology Benefits"
Identifying truly “break-out” startups from simply “cool” ones
• Startup Investment Readiness (SIR) scores, a
“FICO-like” score for startups
• Startups learn what is needed to improve market
traction, investment metrics and SIR scores
• Investors get SIR deal flow, accelerate due
diligence and build superior startup portfolios

10. Example of Live-Event using CrowdSmart’s “Radar”
http://bit.ly/mentive
Investor / audience members score
startup immediately following live pitch.
Drags orange circle to desired rating.
1

11. Audience member adds ideas and
reason for score. Then…
Selects and ranks ideas submitted
by other audience members
2
3

12. Investors / startups get quantitative and predictive data"
Partial investor dashboard shown here (Startup’s dashboard is more extensive)
Overall event rating for startup
Top five rank-ordered ideas and
feedback from participants

13. Startup Ratings From Relevant GroupsStartupGrowth!
Timeline!
Advisers!
Mentors!
Experts!
Prospects!
Social media!
Expert Panel!
Event audience!
Likely investors !
Industry experts!
Early adopters!
Affinity groups!
Expert panel !
Customers!
Thought leaders!
Investors!
Media reach!
Customers!
Investors!
Financial metrics!
Competitive ranking!
WhoRates!Stage!
Seed Funded!Pre-Funded! Series A!

14. Family Office Investment Model
CrowdSmart provides Family Office investors with high quality,
programmatic direct investing in portfolios of top rated startups.
Invest by university, market vertical and other segmentation
= $ Startup Investment
Investor!
1!
Investor!
2!
Investor!
5!+! +…! Family Office
Investment!+!+!High CS!
Rating!
The Kauffman Foundation recommendation to institutional investors:
“Invest directly in a portfolio of new companies.”

15. Business Metrics
Building a $100 Million Annual Business in 5 Years
Business Metric
Description
2016
2017
2018
2019
2020
Partners
Accelerators,
incubators, investor
groups, universities
5
50
112
236
300
Startups
Curated startups
38
523
2.6k
7.7k
15k
Experts
Expert community
1k
47k
501k
2.6M
5M
Investments
In top-rated startups
6
78
527
1.6k
3k

16. CrowdSmart Team
Management Team, previously founded / led 10 technology startups that sold or IPO’d for over $1 billion
Fred Campbell!
CEO
Tom Kehler!
Chief Scientist
Markus Guehrs!
CTO
Scott Pyne!
Database Architect
Emily WaskLewicz!
VP Product
Kim Polese
(Chairman)
Chuck Young PhD
UCLA Chancellor
Emeritus (Board)
Scott Page, PhD
Professor, Univ. of
Michigan
Mark Steyvers
PhD, Professor,
UC Irvine
Richard Swart PhD
Research Scholar
UC Berkeley
Board of Advisors
Science Advisors
Scott Smith, CEO,
Viant Capital
Joe Aaron
Founder, CEO,
Wood, Hat, Silver