For my business assignment

1. MANG1021 IDEAS THAT
SHAPED THE BUSINESS
WORLD 2: MARKETS
AND CONSUMERS
THEME: CULTURE
PAPER TITLE: HOW DOES COMPANY
CULTURE SHAPE EMPLOYEE
MOTIVATION

2. Overview
✤ How company culture shapes employee motivation
✤ The affects of a multicultural workplace
✤ Amazons company culture

3. ✤ How company culture shapes employee motivation
✤ Company culture refers to company vision, values, norms,
language, assumptions, goals and beliefs.
✤ In a Forbes report Jacob Morgan explains that the culture
environment is about what you feel; the vibe you get when
you walk in the door and the mood that the workplace sets
which gives the employees a sense of purpose
✤ In today’s connected world, your great company culture will
spread like wildfire through your employees’ networks.

4. In organizations with low employee engagement scores,
they experienced 18% lower productivity, 16% lower
profitability, 37% lower job growth, and 65% lower share
price over time..

5. ✤ How to adopt a good company culture
✤ If you build a great culture based on your company’s
core values and hire employees that have values in
alignment with your company, you will build a happy,
loyal, and cohesive team. This is because they have
aligned values with other employees and your
company.
✤ play, purpose and potential

6. multicultural workplace
✤ A multicultural workplace is where there are differences in cultures
between the employees such as sex, age, ethnicity and race
✤ When people with different ways of thinking and living work
together, magic can happen. Unique and creative ideas can arise
within a multicultural workplace as working with different people
tends to inspire workers to think outside the box and be more
productive
✤ In a recent article Sylvie Woolf, a director of client service explains
that racially diverse teams outperform non-diverse teams by 35%
(Woolf).

7. Why I believe company culture is so
important
✤ Social media has made companies very visible and your brand now
includes all touch points, including how you treat your employees.
✤ Therefore, building a great culture is one of the best ways to build your
brand.
✤ Many forward thinking leaders like Tony Hsieh, believe that company
culture and brand are just two sides of the same coin. By building a
great and cohesive company culture, you automatically build a reliable
and reputable brand.
✤ Having a great culture based on a set of core values also allows you
to build better relationships with your customers, suppliers, and
partners.

8. Amazons company culture
✤ Amazon is known to have a very tough company
culture and although its very successful, it doesn't mean
their employees aren't being hurt by the harsh culture.
✤ Molly Jay was refused a less pressured job when her
father got cancer.
✤ A lot of employees become demotivated at Amazon and
leave due to the culture being too pressured and harsh

9. Conclusion
✤ Overall culture has a huge impact within the business world
especially when it comes to growth
✤ Multicultural workplaces help overcome language barriers
and ethnicity barriers when it comes to growing as a
business or moving internationally
✤ In Monique Recces book “real time marketing for business
growth” she explains that a company without culture will
never be able to achieve greatness or be anywhere near as
successful if it was to have a vibrant, healthy culture