1. Integrating Google Analytics
in Android apps
+Franklin van Velthuizen
@FranklinNL
f.vanvelthuizen@colours.nl

2. Who am I?

3. Agenda
• Basic integration
• Pageviews, events, ...
• Take it a step further
• Legal stuff

4. Why use GA?
• Free
• Highly used among a variety of disciplines
• Additional APIs
• Powerful platform
• Downside: lack of SDK documentation ...

5. Agenda
• Basic integration
• Pageviews, events, ...
• Take it a step further
• Legal stuff

6. Let’s start!
• Download the SDK at
http://code.google.com/mobile/analytics
• Add the JAR to your build path
• Add the required permissions to your
manifest
• Sign up at http://www.google.com/analytics
• Create an account and profile

7. The tracker object
private GoogleAnalyticsTracker tracker;
...
tracker = GoogleAnalyticsTracker.getInstance();
tracker.startNewSession(“UA-...”, context);
...
tracker.stopSession();
Google says: “In onCreate and onDestroy”
but that has implications.

8. What can we track?
Activity viewed by a user Pageview
Interaction with interface elements Event

9. Tracking pageviews
(See example project GA Demo v1.)

10. Tracking pageviews

11. Dispatching
• Manual dispatch vs automatic dispatch
tracker.startNewSession(“UA-..., context);
tracker.startNewSession(“UA-...”, 10, context);
• Batches of max 30 hits in manual mode
• Try to bundle your dispatches

12. Tracking events
(See example project GA Demo v2.)

13. Tracking events

14. Tracking custom vars
Three-level visitor interaction model

15. Tracking custom vars
Three-level visitor interaction model
Visitor

16. Tracking custom vars
Three-level visitor interaction model
Visitor
Session

17. Tracking custom vars
Three-level visitor interaction model
Visitor
Session

18. Tracking custom vars
Three-level visitor interaction model
Visitor
Session
Page

19. Tracking custom vars

20. Tracking custom vars
(See example project GA Demo v3.)

21. A/B testing
private static final boolean isA =
UUID.randomUUID().getLeastSignificantBits() % 2 == 0;
...
if(isA) {
setContentView(R.layout.A);
tracker.trackPageView(“/HomeActivity/A”);
} else {
setContentView(R.layout.B);
tracker.trackPageView(“/HomeActivity/B”);
}

22. Ecommerce tracking
• Add a transaction
• Add items to the transaction
• Send the transaction to the dispatcher

23. Ecommerce tracking
(See example project GA Demo v4.)

24. Ecommerce tracking

25. Campaign tracking
• Android Market campaigns
• Campaigns using QR codes on bill boards
• General campaign tracking
• Links in online advertisements

26. Agenda
• Basic integration
• Pageviews, events, ...
• Take it a step further
• Legal stuff

27. Take it a step further
• onCreate and onDestroy yield long visits
• Same for onStart and onStop
• onResume and onPause yield multiple visits

28. Analytics wrapper class
• Use my Analytics wrapper class (and
improve it)
• Sessions are stopped in a delayed way using
a delayed Runnable

29. Agenda
• Basic integration
• Pageviews, events, ...
• Take it a step further
• Legal stuff

30. Legal stuff
• Always inform your users
• If feasible, provide an opt-out possibility
• Use setAnonymizeIp

31. Resources
• Mobile Developer Documentation (sparse!)
http://code.google.com/mobile/analytics
• Google Analytics Developer docs
http://code.google.com/apis/analytics/docs/
• Example code
http://www.yoki.org/droidconNL/droidconNL.zip