Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
3. Messaging
It's not WHAT you say but HOW you say that makes the
difference
Online
Media
Return?
Awareness & Presence
Website Traffic
Contacts
7. Two-way Communication is More Credible
Instant Updating
Release Core Information
Facts – Blog, Facebook, Twitter
Photos on Flickr
Videos on YouTube
Documents on Scribd
Presentations on SlideShare
8. Social Mention
SocMetrics
48ers
Ice Rocket; Technorati (blog search)
Socialbakers.com
CheckFacebook
Google Trends
People Search
Spokeo, Pipl, YoName, etc.
9. Create a Google+ Page
Consistent Messaging
Audience
Google Search –
Circles (media, colleagues, industry peers)
News on the web
Public posts
Hangout
Real-time
Multiple Contacts
10. Facebook Fan Page
Communicate
Photos
Video
Contests
Timing
Need Help?
usgovernment@fb.com
(content questions, including removing ads from your
government Facebook fan page)
Source: CheckFacebook.com
14. News Aggregators
NetVibes
Google Reader
Bottlenose - “You should be surfing the stream, not drowning
in it.”
Seesmic
Tweetdeck by Twitter
HootSuite