This document presents a service offering from innovation-3 to conduct a systematic search for breakthrough innovation opportunities. The service uses a unique tool and approach to identify opportunities through analyzing a company's identity, environment, innovation spirit, relevant dimensions and megatrends. The 5-step process produces consensus on opportunities and their transfer to the company's innovation funnel. It aims to address issues companies often face in generating convincing innovations through unsystematic ideation workshops that lack focus on breakthrough opportunities.

1. SLIDESETBREAKTHROUGHINNOVATION.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx
Service Offering
Systematic search for
Breakthrough Innovation opportunities

2. SLIDESETBREAKTHROUGHINNOVATION.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx
● Although the workshops showed a good energy, the ideas are hardly turned over to implementation
● There is no tangible alignment about which is the best corridor for searching breakthrough innovations
● There are voices asking if the past activities were really systematic and if the ideas generated were not
created spontaneously / “by coincidence”
Is this your situation?
Your firm is spending significant money and resources in innovation management.
However, past results are not convincing: Success rate in the marketplace is too low and “successful” innovations did
not produce a significant competitive advantage.
Recently, your firm has intensified its search for breakthrough (= New to the world / new to the industry) innovations:
 Separate money and resource buckets
 Numerous workshops on Business Model / Service / Platform / … Innovations
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● You are wondering if your firm is targeting a REAL breakthrough
● Furthermore, you are wondering if there is a systematic process for identifying breakthrough innovation
opportunities
● On a more general level, you see a major issue for your firm: How can the foresight part (megatrends in en-
vironment, society, business ecosystem, technology etc.) be connected better to the existing fuzzy front-end /
ideation / implementation back-end of your firm’s innovation management system)

3. SLIDESETBREAKTHROUGHINNOVATION.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx
Then, innovation-3 might provide the solution
● This Service Offering is done in an established consortium with two strong partners
• A globally leading brand / innovation experience agency
• A highly specialized IP & Technology search and integration company with a proven track record
in working with global leaders
● In this consortium, we have developed and successfully applied a unique tool and a unique approach for
systematic identification of for breakthrough innovation opportunities
● In a joint project between the consortium and your firm, we will customize this tool and conduct a
systematic scan for breakthrough innovation opportunities
● This project his highly engaging so that the necessary buy-in for the identified breakthrough opportunities is
established
● If requested, we will enable your firm to apply this tool after the initial project
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4. SLIDESETBREAKTHROUGHINNOVATION.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx
Our unique approach and tool has four cornerstones
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● Positioning / Brand fit
● Aspriration and self-commitment
● Heritage
● Values
● User / consumer
● Buyer
● Ecosystem influencer
● Innovation Value Chain
● Complementary innovators
● Products
● Services
● Processes
● Platforms
● Business Models
● People
● Society
● Economy
● Technology
Innovation spirit Innovation dimensions
Target groups Relevant megatrends

5. SLIDESETBREAKTHROUGHINNOVATION.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx
A highly engaging process with 5 steps produces the answer to your questions
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Identity and
environment
analysis
Positioning /
strategy, tool
customization
Ideation,
Identification of
opportunities
Opportunity
filtering
Transfer to
the fuzzy
front-end
Steps
● Consensus on
scope and
direction
● Consensus on
innovation
position
● Breakthrough
opportunities
● Ranking of
opportunities
● Transfer to fuzzy
front-end of inno-
vation funnel
Key
Result
Other
Results
● Branding state-
ments and
Innovation spirit
for alignment
● IP / Technology
landscaping
● Consensus on
relevant mega-
trends (all di-
mensions)
● Operationali-
zation of all
dimensions of
tool
● Consensus on
opportunities via
Highly engaging
(Design Thinking)
ideation processes
● High level assess-
ment of business
cases and imple-
mentation require-
ments
● Evaluation of
opportunity
space (e.g. by
impact and
implementation)
● Initial deep-dive
excursions
(market, techno-
logy, co-innova-
tion partners,…)
● Definition of
criteria and
processes in the
“fuzzy side of the
fuzzy front-end”

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Would you like to start our conversation?
Frank Mattes
Founder and CEO, innovation-3
Grillparzerstr. 4 II / III
65187 Wiesbaden
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com