CXM is not just something new, but it is something that has always been there. Although it is not new, right now we are trying to apply the same mechanisms in the digital world. People are engaging more and more online. Although it is clear what CXM means in the offline world, we still have issues bringing a similar experience to the online world.

6. Reference: Fred Reichheld, The Ultimate Question 2.0

8. 6
1
4
2
5
3

9. 5
1
3
2
4
6

13. Your
Message

22. <p> <b> </b> </p>
<problem> <product> </product> </problem>

32. If approx 2,000 contributing engineers save just 1 hour
per week on documentation tasks, that represents an
annual productivity gain of more than 400 man months.
By involving engineering in the documentation process,
it would contribute to a reduction in defect levels by
making key engineering documentation more accurate
and up to date - potentially saving us 50 man months a
year in direct defect fixing costs

35. 0

36. 0

37. 0

38. 0

48. Source: Clay Shirky, Keynote, Web 2.0 Expso

51. The doctor prescribed this to me for burn
infections, but on the web site I read it is
for bum infections? #cxm #nicosia

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