The document discusses trends in social media content for 2020. It identifies 4 key trends: 1) Optimize content for mobile phones as over 50% of searchers are more likely to purchase from a mobile-optimized website. 2) Live broadcasts will dominate as they allow for genuine interaction with audiences and feedback in real time, and content can be repurposed. The streaming industry is estimated to reach $70.05 billion by 2021. 3) Be strategic about social media presence as 74% of consumers rely on social media before making a purchase decision. 4) Prepare for voice recognition searches as 20% of searches are now voice, and 82% of smart speaker owners find their assistants useful.