Presentation of IoT in Sports in Dubai 2019

1. OIES
Consulting
Francisco Maroto
April 23-24, 2019
@fmarotob
https://www.linkedin.com/in/franciscomaroto/
www.oies.es
How do we want IoT &
AI transform sports?
HOLA
‫ﻣﺭﺣﺑﺎ‬
HELLO
DUBAI
2019

2. BUSINESS
ATHLETES
STADIUMSINFRASTRUCTURE
SECURITY
OLYMPICS
ETHIC
PRIVACY
AGENDA
FANSCOACHJUDGES

3. ATHLETES, COACHES, JUDGES, FANS
AI and IoT technologies will be pushing
human performance to the limit.

4. athletes are looking for the
next big product that will
help them improve their
performance.
4
ATHLETES
TECHNOLOGY VALUE
ADDED SERVICES
http://www.americanfootballinternational.com/motion-sensors-continue-technological-advances-sport/
Machine learning learn from
incoming readings and
identify factors that affect the
measurements.
AI can never be 100%
accurate without vast
quantities of training data

5. 5
TECHNOLOGY VALUE
ADDED SERVICES
http://www.americanfootballinternational.com/motion-sensors-continue-technological-advances-sport/
AI and IoT technology give coaches
more accurate data about how the
game is progressing and how
successful a particular play was
against a given opponent
COACHES
https://www.insidescience.org/news/artificial-intelligence-nba-basketball
https://www.cambridge-design.com/news-and-articles/blog/how-ai-can-help-improve-sports-performance
Computer vision, machine learning
and other forms of AI use algorithms
to analyze player performance
statistics, game videos, and data
from various sensors to identify
talent that coaches and scouts might
otherwise miss
Professional baseball, basketball and hockey are
among the sports now using AI to supplement
traditional coaching and scouting.

6. Artificial intelligence
and robots judging
comes to sports
JUDGES
Japanese IT giant Fujitsu is
developing a 3D sensory
system that will make
gymnastics scoring easier. But
will computers ever fully
replace human judges?
Hawk-Eye to replace line judges

7. FAN´S Emotional
Contagion
Modelling
FANS
Highly personalized fan
experiences are becoming the
norm at sporting venues and
fans homes around the world.
tools
The Cheerometer is a classic fan experience allowing you to present unique and
truely engaging fan experiences by measuring crowd volume in-stadia
Advancing consumer behavior
analytics for large audiences. Tracking
customers with beacon technology.
Using location data processing
platform and proprietary algorithms
and machine learning to filter and
categorize location signals, verify place
and event attendances, and determine
consumer intent.”

8. STADIUMS, INFRASTRUCTURE
AI and IoT is making stadiums more secure
and transforming the stadium experience.

9. From drone delivery to real-time
crowd sentiment analysis to live
event holograms, startups are
transforming the stadium
experience.
STADIUMS
Connected stadiums offers WiFi,
mobile apps to peeking at restroom
lines and ordering food from your
seat, allowing visitors to more easily
find parking, grab exclusive coupons
and promotions for use inside the
stadium, and get traffic information
for a quick trip home.

10. Ticketing, Access and
Security
INFRASTRUCTU
RE
Stadium Connectivity,
Safety, Traffic
Robots, Drones
Smart Cameras
Smart City,
Smart Transport

11. OLYMPICS
Governments and Venture Capital are providing significant
support to IoT/AI start-ups to stand out in the Olympic games

12. Analyzing
things such
as training
load, sleep,
fatigue, and
the impact of
travel
“US developing comprehensive
systems that use IoT, AI and
machine learning, to recognize
what patterns work and what don’t,
freeing the physiologists to focus
on other tasks that will further aid in
athlete performance.
The USOC doesn’t want to put
wearables and sensors on athletes
because that could affect
performance.”
OLYMPICS
Japan intends to make the Tokyo
2020 Olympic and Paralympic Games
the most innovative and
technologically advanced sporting
event ever held

13. BUSINESS AND SPORTS
AI is poised to upend the world of professional gambling

14. 1
4
BUSINESS
TECHNOLOGY VALUE
ADDED SERVICES
http://www.americanfootballinternational.com/motion-sensors-continue-technological-advances-sport/
Tapping into social media and
digesting the opinions of thousands,
if not millions of users, and
analyzing 100,000 games, AI models
can detect patterns ad increases
the accuracy of predictions that
companies can take to make illegal
money.
https://www.extremetech.com/extreme/215674-bing-predicts-and-the-future-of-gambling
Companies are
building AI to bet on
games

15. PRIVACY, SECURITY, ETHIC
We can not allow that in the future only a few companies
leading artificial intelligence will dominate the sports world.

16. 1
6
ETHIC
TECHNOLOGY VALUE
ADDED SERVICES
We are accepting the
technology of Artificial
Intelligence in sports field
In future this machine
intelligence will dominate
the sports world.
Athletes, Players
rewarded or punished according to their scores.
9 companies responsible for the future of AI
AI predicting which
team will
attract investors in the
world of gambling.

17. Q&A
We the human may sometimes during working in the field of sports feel
tired, biased, corrupted, racially involved or something else but robots with
no such empathy and their big brains and even bigger artificial hearts
could solve all the problems which sometimes human being does not.