11. Evolucione su
modelo de negocio
Los líderes de Negocios
Adoptarán la tecnología
Los líderes tecnológicos
Liderarán la estratégia de negocios.
Los usuarios finales
Priorizarán las inversiones en tecnología.
13. A look inside Gartner Magic
Quadrants…
• Microsoft leads in core cloud
technologies, IaaS, PaaS, Private and
Public Clouds
• Microsoft leads in 19 Gartner MQ’s (and
a Visionary or Challenger in 17 others)
What do others say..?
Magic Quadrant for
Cloud Infrastructure as a
Service Worldwide
(May 2015)
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest
ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Topic Area Magic Quadrant Last Release Microsoft Amazon
Application Development Application Development Life Cycle Management Feb-15 Leader
Business Applications Business Intelligence and Analytics Platforms Feb-15 Leader
Software Infrastructure Client Management Tools May-15 Leader
Software Infrastructure Cloud Infrastructure as a Service May-15 Leader Leader
Business Applications CRM Customer Engagement Center Apr-15 Leader
Software Infrastructure Data Warehouse Database Management Systems Feb-15 Leader Challenger
Software Infrastructure Enterprise Application Platform as a Service Mar-15 Leader
Business Applications Enterprise Content Management Oct-15 Leader
Software Infrastructure Horizontal Portals Sep-15 Leader
Application Development Integrated Software Quality Suites Aug-14 Leader
Software Infrastructure On-premises Application Integration Suites Jul-14 Leader
Software Infrastructure Operational Database Management Systems Oct-15 Leader Leader
Software Infrastructure Public Cloud Storage Services Jun-15 Leader Leader
Business Applications Sales Force Automation Jul-15 Leader
Software Infrastructure Secure Email Gateways Jun-15 Leader
Business Applications Social Software in the Workplace Oct-15 Leader
Communications Equipment Unified Communications Aug-15 Leader
Software Infrastructure Web Conferencing Dec-15 Leader
Software Infrastructure x86 Server Virtualization Infrastructure Jul-15 Leader
LEADER
Magic Quadrant for
Public Cloud Storage
Services
(June 2015)
Magic Quadrant for
Enterprise Application
Platform as a Service
(March 2015)
Magic Quadrant for
X86 Server Virtualization
Infrastructure
(July 2015)
Magic Quadrant for
Operational Database
Management Systems
(Oct 2015)
LEADER LEADER LEADER LEADER
Magic Quadrant for
Business Intelligence and
Analytics Platforms
(Feb 2015)
LEADER
14. Hyper scale Infrastructure is the enabler
100+ Datacenters across 30 Regions (22 Generally Available) Worldwide
Top 3 networks in the world
2.5x AWS, 7x Google DC Regions
G Series – Largest VM in World, 32 cores, 448GB Ram, SSD…
Operational
Announced/Not Operational
Central US
Iowa
West US
California
East US
Virginia
US Gov
Virginia
North Central US
Illinois
US Gov
Iowa
South Central US
Texas
Brazil South
Sao Paulo State
West Europe
Netherlands
China North *
Beijing
China South *
Shanghai
Japan East
Tokyo, Saitama
Japan West
Osaka
India South
Chennai
East Asia
Hong Kong
SE Asia
Singapore
Australia South East
Victoria
Australia East
New South Wales
India Central
Pune
Canada East
Quebec City
Canada Central
Toronto
India West
Mumbai
Germany North East **
Magdeburg
Germany Central **
Frankfurt
North Europe
Ireland
East US 2
Virginia
United Kingdom
RegionsUnited Kingdom
Regions
US DoD East
TBD
US DoD West
TBD
* Operated by 21Vianet ** Data Stewardship by Deutsche Telekom
15. Cloud Management and Systems
Platform Services
Infrastructure Services
Web Apps
Infrastructure
Mobile
Backends
API
Management
API App
Infrastructure
Business Process
Automation
Push
Notifications
Content
Delivery
Network (CDN)
Live & OD
Media
Streaming
B2B
Integration
Hybrid
Connections
Pub/Sub
Queuing
Simple
Queuing
Hybrid
Operations
Server Data
Backup
Hybrid/Intelligent
Data Backup
Disaster
Recovery
Bulk Data Import
And Export
Relational
SQL Database
Document
Database
Service
Distributed
In-Memory
Cache
Search
Simple
Key/Value
Store
Data
Warehouse Directory
Health Monitoring
Privileged
Identity
Management
Operational
Analytics
Stateless
Compute
Scheduled
Compute
Jobs
Virtual App
Streaming
Distributed
Compute
Development
Tools
Application
Instrumentation
Software
Development
Kits
Software Lifecycle
Management
Domain Join &
Policy Management
Big Data
Analytics
Predictive
Analytics
Data Stream
Analytics
Data
Pipelines
Device Data
Collection
Mobile
Analytics
Big Data
Storage
IoT Device
Management
Data Source
Management
Security &
Management
User/Group
Directory Store
Multi-Factor
Authentication
Scheduled Service
Management
Service Creation
& Configuration
Encryption Key
Store
Software/Solution
Marketplace
Pre-Build VM
Images
Identity Sign-Up
and sign-in
Task
Scheduler
17. Cloud Management and Systems
Azure Compliance
The largest compliance portfolio in the industry
HIPAA /
HITECH
FedRAMP JAB
P-ATO
FIPS 140-2 FERPA DISA Level 2 ITAR-readyCJIS21 CFR
Part 11
IRS 1075 Section 508
VPAT
ISO 27001 PCI DSS Level 1SOC 1 Type 2 SOC 2 Type 2 ISO 27018Cloud Controls
Matrix
Content Delivery and
Security Association
Shared
Assessments
European Union
Model Clauses
United Kingdom
G-Cloud
Singapore
MTCS Level 3
Australian
Signals
Directorate
Japan
Financial Services
China Multi
Layer Protection
Scheme
China
CCCPPF
New
Zealand
GCIO
China
GB 18030
EU Safe
Harbor
ENISA
IAF
25. Arquitectura de Servicios y Datos
Ingest Store Interact
Analyze
Govern Secure Monitor
Data
Factory
Data
Catalog
HDI / ADLA
Active
Directory
Op / App
Insights
Data
Warehouse
ADLS / Blob
ML / R / CS / Spark
PowerBI App Svcs
26. Transforma los datos de inteligencia
Intelligence
Dashboards &
Visualizations
Information
Management
Big Data Stores Machine Learning
and Analytics
CortanaEvent Hubs
HDInsight
(Hadoop and
Spark)
Stream
Analytics
Data Intelligence Action
People
Automated
Systems
Apps
Web
Mobile
Bots
Bot
Framework
SQL Data
WarehouseData Catalog
Data Lake
Analytics
Data Factory
Machine
Learning
Data Lake Store
Cognitive
Services
Power BI
Data
Sources
Apps
Sensors
and devices
Data
34. 1. Definir modelo inicial
2. Entrenar modelo
3. Validación de modelo
Encontrar el modelo ideal evaluando resultados
Despliegue como Web Service (REST)
5. Validar y Actualizar
35.
36. Red de fibra óptica
NuestraOportunidadde
TransformaciónDigital
Plataforma Operativa
Centro de Datos (DC)
Centralización de Datos Gestión y Almacenamiento
de Datos
Servicios al Ciudadano
Apps
Web
Mobil
e
Bots
Gestión de Software
Servicios al Ciudadano
Cloud analytics Indicadores de Control
Gobernabilidad
Toma de decisiones
37.
38. • Francis Urteaga
• Gerente Comercial
• francis.urteaga@cmscloud.pe
Gracias Cusco!
• Hugo Sandoval
• Gerente Comercial
• hugo.sandoval@btech.com.pe
Notas do Editor
Slide Objective: Our mission.
The source of this transformation is the enduring mission of Microsoft. It is to empower every person and every organization on the planet to achieve more.
We are the only company that cares deeply about both individuals and organizations, and bringing them together to achieve transformation.
We're the only company that cares deeply about taking the technology that we have and making it available to every company in every vertical industry in all parts of the globe.
Slide Objective: Introduce our core ambitions in context of how we empower customers to thrive and differentiate in the new digital age.
These ambitions reflect a unique set of assets that span productivity services, cloud platform, our device platform and our family of devices. There is an explicit path dependence on how we achieve the “inter-connectedness” between the various elements of our strategy to gain momentum.
Reinvent productivity and business processes
People, at work or at home, in teams or alone, need to make the most of their time. Since people, and what they can produce together, are the engine of human progress, their ability to be productive is, in many ways, a governor on what we, as humans, can achieve. So, we are reinventing the services that people use to be productive. We will continue to extend and enhance these services to fit into the changing, real-world business processes that reflect how people work today -- as dynamic teams and groups working toward a shared outcome, with the need to collaborate, rapidly iterate on ideas and content, staying connected securely, on every device. And, in a world that generates more information than it can consume, people need help focusing, so they can turn noise into signal and infinite information becomes actionable insight. These services will have broad appeal and wide use, from the home to when we work, wherever that may be; because they are designed to make anyone productive. In a world where time is our most finite resource, our services will help people live a more productive life, so they can achieve more.
Build the intelligent cloud:
These experiences will be powered by our cloud platform – a cloud that provides you (our customers) faster time to value, improved agility and cost reduction, and solutions that differentiate their business. We will further provide a powerful extensibility model that is attractive to third-party developers and enterprises that will enhance your ability to differentiate your business with capabilities such as identity management, rich data management, machine learning and advanced analytics. And, so you can bring new capabilities into your organization without having to retrain IT or re-architect core systems, our intelligent cloud must be ready for anything and built for every organization. It must connect whatever you need – apps, data, devices, hardware, networks, clouds – old, new, non-Microsoft, custom – whatever.
More personal computing
Finally, we will build the best instantiation of this vision through our Windows device platform and our devices, Creating a new era of more personal computing where you interact more easily, more naturally and more securely with all the devices surrounding you and give you experiences that are about the mobility of your experience, not the mobility of the device. And where you can differentiate with stronger customer engagements.
The breadth and boldness of these ambitions enables us help you innovate - empowering you to be and stay nimble, and to prosper in the digital-first world.
As we think about a new model for customer engagement, let’s keep some things in mind.
Companies no longer fully control the customer journey, customers do
Customer engagement is no longer a static, one-size fits all model.
Companies need to meet their customers on the channels their customers are using - email, chat, social, web , phone, or in store.
Companies need to maintain context and know the customer across all touchpoints – marketing, sales, service.
And, perhaps most importantly, in the modern world, customer engagement isn’t about a single transaction, it’s about building relationships with customers over time.
We believe that the ideal new model is that of intelligent customer engagement.
By using technologies such as big data, predictive analytics, and IoT services, companies can harness the power of information available from devices, people, things, and the web to provide personalized, proactive, and predictive customer experiences that drive long-lasting relationships with their customers built on trust, knowledge and insight. Let’s talk more about what we mean by personalized, proactive, and predictive.
Personalized – understanding who the customer is, the context in which companies are engaging them, and the channel on which they are engaging so that they can deliver the right message or information on the right channel at the right time, and maintain context throughout the customer’s journey. Example – a company’s marketing team could tailor an offer based on their comprehensive understanding of the customer’s past buying behavior, knowledge of people with profiles similar to theirs and the buying habits of those people, and market information that may shed new light on trends relevant to the buyer. By delivering a personalized offer – on the channel or channels that the customer uses – the company stands a greater chance of connecting with that customer in a meaningful way.
Proactive – gathering information to identify patterns and trends, determining the next best action to take, and ultimately taking action without prompting from the customer. This could be applied in a variety of ways, but one example is the collection and analysis of data coming from a solar panel. In this scenario, the sensor on a solar panel indicates that the panel isn’t operating as efficiently as it should. The anomaly is detected by the company supporting it, and the company proactively sends a technician with the right skills and right tools to fix the problem, all without the customer noticing a problem.
Predictive – similar to Proactive, here we’re talking about applying machine learning to both internal and external data to identify patterns and predict outcomes, then make recommendations or suggestions for how to optimize. An example of this is Line of Business Sales processes. Through machine learning technology, recommendations for cross-sell or up-sell can be made to a sales person based on an understanding of the characteristics of the current customer, as well as the historical buying patterns of customers with a similar profile. The sales person could make an informed recommendation to the customer that the customer may not have previously considered, which may add value and enhance the customer’s experience with the company.
Now let’s take a look at what Microsoft offers to enable intelligent customer engagement.