This presentation is part of the Business Strategy module. In this assignment, our group is required to carry out a weekly business decisions on our Airline - SolAir based on the company's performance, the competitor's strategy and the industry environment.

1. SolAir
An experience of a lifetime
Presented by:
Monisha Andruse,
Francine Kwan,
Crystalle Liceralde,
Anne Healy,
Valerija Jonikane,
Adriana Cusniuriuc

2. Agenda
Strategy to date
Interim Performance
Future Plans
Conclusion

3. Our Strategy
 Customer-focused
 Risk-averse company –
Normal Structure
 “Test the waters” –
Competitors
 Focused Strategy
 New planes – new
routes
 Diversify product –
cargo & car rental.
 Web Ticket Sales
 Reduced cost

4. Profit
-700000
-600000
-500000
-400000
-300000
-200000
-100000
0
100000
200000
Q0 Q1 Q2 Q3 Q4 Q5 Q6
Cumulative Profit Qt. Net Profit
1 43,209
2 42,327
3 -36,225
4 -170,316
5 -514,402
6 -3,194
Net profit
growth in Qt.6 is
99.4% compared
to -202% in Qt5.

5. Revenue, Expenses & Profit
Gross
Revenue:
Continuous
growth
Operating
Expenses:
Reduction
in Qt.6 -€1 €1 €3 €5
0
1
2
3
4
5
6
Millions
Quarter
Net Profit Operating Expenses
Net Revenue Gross Revenue

6. Other Income
Cargo Auto Rental
Quarter Profit/(Loss)
2 0
3 (16,211)
4 (12,459)
5 (8,707)
6 4,604
Quarter Profit
4 0
5 18,330
6 22,310

7. Quality and Reliability
Quarter Quality Reliability
0 68 92
1 69 94.3
2 66 94.6
3 76 96
4 67 91.4
5 82 96.8
6 77 95.6

8. Liquidity – Current Ratio
0.0
0.5
1.0
1.5
2.0
0 1 2 3 4 5 6
Ratio
Quarter
Current Ratio
Current Assets:
Current
Liabilities.
Range: 1.38:1 –
1.89:1 - Good
Increased in
Quarter 3 and 4
due to excess
cash.

9. Liquidity- Cash Balance
Always positive
Cash Balance –
No Bank
Overdrafts.
Excess Cash
used to repay
Short and Long-
Term Loans and
purchase CDs. $0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0 1 2 3 4 5 6
Quarter

10. Gearing – Debt: Equity Ratio
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
0 1 2 3 4 5 6
Quarter
Gearing
Long-
Term
Debt
Equity
Quarter Debt:
Equity
Ratio
0 0.18:1
1 0.70:1
2 0.64:1
3 0.63:1
4 0.66:1
5 2.66:1
6 1.94:1

11. Short-Term Plans
 Keep the fares at 40 cents.
 We are starting to pay dividends.
 Reduce both the Promotional and
Advertising Budget to $15000 and $12000.
 We are neither hiring Sales Personnel nor
Maintenance Director because we cannot
afford the bonus rate and fears the
possibility of resigning, if higher bonus rates
are offered by competitors.

12. Long-Term Plans
Main goal: Continue to grow
Satisfy shareholders and customers:
- Fares at NORMAL rate;
- Costs being low;
- Returning quality for money paid.
Share price increase:
- Increased competitiveness;
- Repayment of debt;
- Increased reliability.
Be less risk averse:
- Adopt new approaches to doing
business and accept relevant
suggestions.

13. Conclusion
 Positive outlook on current strategy
 More in depth insight of the industry
 Willing to devote time and effort in order to
grow.

14. Thank you
Questions?