When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.

1. How Content Marketing + PR Earns You Backlinks,
Media Coverage & Brand Awareness

2. Dreaming of this kind of coverage?

3. The content marketing + digital PR strategy
Creating new studies,
reports, surveys, etc.
that are related to your
industry
Pitching this newsworthy
content at writers at
respectable publications

4. With great content + pitching, you get:
“The survey and findings are great.
If you do more of these, please put
me on a list. Fascinating.”
“I would love to collaborate on future
projects!”
“The article is performing insanely well all
over the place, tens of thousands of
pageviews per day and tons of social shares.”
“This is SO interesting!”
“Thanks so much for sending
this research through. It is right
up my street and so
interesting.”
“Now that’s a f***ing graphic.”
“This is fascinating. Could your
client provide a quote to go
along with my story?
“The Porch study has a ton of
great information, so thank you
for sending my way!”
"This story earned over 100K clicks
in the last three days! Thnx, as
always!”

5. And the coverage is authoritative

6. And the results speak for themselves
(finance vertical)

7. And the results speak for themselves
(home vertical)

8. And the results speak for themselves
(health vertical)

9. Part 1: Creating the right content

10. The element of surprise

11. The element of surprise

12. The element of surprise

13. “Tangential” ideas are widely appealing
Home
● Family
● Outdoors
● Cooking
● Living
arrangements
● Relationships
● Traditions
Parenting
● Food

14. “Tangential” ideas are widely appealing

15. Newsworthy angle/original data

16. Newsworthy angle/original data

17. Newsworthy angle/original data

18. Part 2: Pitching the media

19. Pitch the right people!
Source: 2019 Fractl Survey of 500 publishers

20. ● If you’re primarily link building, do they have a high
domain authority? Do they use dofollow links?
● If you’re primarily seeking engagement and
awareness, do their stories get a lot of traction?
Check BuzzSumo.
● If you’re trying to reach a certain audience, do you
know if they read this publication? Check SparkToro
or survey your subscribers.

21. ● How often do they publish stories?
● What is their exact niche?
● Do they talk about external studies/surveys?
● Do they incorporate graphics, videos,
interactives?

22. Get to the point
Source: 2019 Fractl Survey of 500 publishers

23. And personalize your email!
Source: 2019 Fractl Survey of 500 publishers

24. Thanks!
Amanda Milligan.
Marketing Director
Fractl
Twitter:

25. Questions?