Read about how ROBYN Promotions' blog "Art of Manliness" increased revenue by 200% after implementing an OrderCloud Solution

1. The Art of Manliness
www.artofmanliness.com
Brian B.
Director of Marketing,
ROBYN Promotions
www.robynpromo.com
COMPANY
PARTNER
ROBYN Promotions specializes in making it easy for their clients to get products
where they need to be, when they need to be there. Their primary focus is
on company stores for businesses with multiple locations, whose order
management challenges get in the way of the productivity of the business.
Outside of the B2B space though, they work with a handful of unique B2C brands,
including The Art of Manliness.
The Art of Manliness (AOM) is a blog dedicated to uncovering the lost art of
being a man. The blog contains stories aimed at encouraging men to be better
husbands, fathers, brothers and citizens so as to create a new generation of
great men. Outside of the blog, they have a B2C storefront that offers products
that align with their mission.
The Art of Manliness is one of ROBYN Promotions’ top customers with 8,000
orders placed per year, 88 products for sale, and 30,000 active customers, in
addition to many more guest customers. While their blog and storefront continue
to grow in popularity and over one third of their site traffic was coming from
mobile, AOM saw that their customers were demanding a user-friendly, mobile-
responsive solution. They needed one that would allow them to implement
custom features and functionalities (including custom solutions like BOGO) that
would get them selling more, faster.
ROBYN was interested in investing their resources into the development of
Art of Manliness’ new site because they saw an opportunity to push their B2B
clients in the direction of a more modern experience that would better suit their
customers’ desire to order on their mobile devices.
Business Challenge
ART OF MANLINESS INCREASES REVENUE
BY 200% WITH ORDERCLOUD.

2. With OrderCloud, ROBYN Promotions was able to get a brand new storefront and
shopping experience for Art of Manliness up and running less than 3 months
so that they could be ready for Cyber Monday. The new shop is user-friendly
and mobile-responsive. It contains lots of custom features including spending
promotions (like coupon codes and gift certificate redemption capabilities), SEO-
friendly product descriptions that allow the store manager the ability to input
different forms of content including embedded videos. The site is able to easily
integrate with other sites and platforms including Zapier to connect other apps
they were already integrated with; Mandrill for automatic, personalized email
confirmation sends after purchase; Amazon S3 for quick check-out and Firebase
for expanded capability.
With Art of Manliness’ new shop producing great results, ROBYN Promotions is
able to use it as a great showcase to the features and functionality that they are
able to help customers with through OrderCloud.
Once the site went live, ROBYN and Art of Manliness saw some noticeable
increases in both traffic and products sold. Comparing November through
December of 2014 to the same period in 2013, here are some highlights:
• 35% increase in conversion rate
• 102% increase in transactions
• 200% increase in revenue
• 47% increase in average order value
• 80% increase in quantity sold
Solution
Results
We have found that working with B2C clients pushes us to provide
cutting-edge custom solutions, which, in turn, we are able to offer
to our B2B clients. These days, a provider cannot overlook the
importance of mobile for all types of clients, from B2B to B2C to
B2B2C.”
The Art of Manliness project was done in about three months.
Four51’s developers were very attentive and provided excellent
support. We ended up launching over Thanksgiving to take
advantage of Black Friday and our Project Manager at Four51
was a huge help.”
-Brian B, Director of Marketing, ROBYN Promotions
-Brian Blake, Director of Marketing, ROBYN Promotions
“
“

3. The Art of Manliness is a blog about growing up well, aimed at men and their
unique challenges and interests. We explore all things manly — from the serious
and philosophical to the practical and fun. We seek to uncover how to live with
grandpa’s swagger, virtue, and know-how in the present age by wedding the
best of the past to the best of the present. The end goal is to create a synergy of
tradition and modernity that offers men a way forward and signposts on how to
live an excellent, flourishing life.
Ultimately, the Art of Manliness aims to encourage our readers to be better
husbands, fathers, brothers, citizens — a new generation of great men.
About Art of Manliness
Four51 | 400 1st Avenue North, Suite 200 | Minneapolis, MN 55401 | www.four51.com
About Four51
OrderCloud is an enterprise B2B commerce platform giving you the power to manage your B2B commerce, content, and customer experience across every
channel and on any device. It’s built with an API-First approach that enables limitless customization and extensibility.