2. PRESENTATION
HIGHLIGHTS What is local SEO?
Who needs SEO?
Google Pigeon Update
Local Search Results Page on Google
Google My Business Listing
Citations
Importance of NAP Citations
On-Page optimization for Local SEO
Backlinks
Reviews &Ratings
Local SEO Ranking Factors
Conclusion
3. Optimizing a website to increase traffic, leads or brand awareness
from relevant localsearches.
Effective way to rank your local Business on local SERPs.
Helps businesses promote their products/services to local customers at the
right time they are searching for them online.
Common tasks - finding local keywords, optimizing GMB profile, building
“NAP” citations.
What is local SEO?
4. Who Needs SEO?
Any business that get some or all of
its clients locally should consider
doing local SEO.
Abusiness having a physical address
in a location should do local SEO to
attract customers to the store.
5. Google Pigeon Update
• Google launched Pigeon update around July 24,2014
• Provide local, relevant results to users based on proximity.
• Changed the way local businesses ranked in organic search.
• Loss of 7 pack local results and the emergence of 3 pack results.
6. Local SERP chiefly contains a ‘local pack’(‘map
pack’ or ‘3pack’)
'Local Pack' is a set of 3 local business with a map of
their locations taken from the GoogleMaps.
Includes opening times, review ratings, photos,
attributes. These are pulled out from the business
GMB profile, a critical part of SEO
marketing.
Local Search Results Page on Google
Google Maps
Business Listing
Organic Results
7. GMB Listing is typically your business profile on Google.
Google My Business Listing
8. Appears Mostly on the top right of branded search for your business.
This is known as ‘knowledge panel’
GMB Profile – Includes business name,category, contact details,
services, opening times,GMB attributes, GMB Q&A, Google reviews
etc
Make your GMB profile consistent, up-to-date and accurate as
possible to ensure it is appearing in the local pack
Continued...
9. Citation is any place your business NAPW information appears together online
Two types: Structured &Unstructured.
Structured citations appears in a visually
stuctured manner.eg, businesslistings
Unstructured citations containsNAPW
information but not in a structured format. eg. press, blogs etc
NAP Citations
Citation
10. Importance of NAP Citations
Citation signals are one of the top local ranking factors.
Having an accurate NAP listed on social sites will allow potential
customers to find your business
Build Citations on local business directories, or relevant industry specific
citations if available.(e.g TripAdvisor)
Remember that having a consistent citation all over the web is the key to
its efficacy.
11. On-Page Optimization
Perform ‘Traditional’ on-page practices including keyword in H1, title
tag, URL, Metadescription. etc
Display NAP information and add relevant schema markup
Create location-specific landing pages to rank in multiple locations
Optimize local landing pages around individual locations.
Include opening hours, local NAP and related keywords in local landing pages.
12. Add schema markup to the local landing pages.
Create schema markup for each local landing pages if you have
multiple physical locations.
Continued..
Schema Markup
13. Maintain a GMB Account to get backlink.
Guest Blogging on relevant places.e.g. local publications, blogs,industry- specific
blogs.
Find local blogs by typing "location +write for us"
Backlinks
14. Create, promote, and share local resources
Find your competitor’s backlinks to discover NAP citation, forum links, guest
posts, and other unique types of links(Tool: ahrefs link intersecttool)
Local Press Release
Sponsoring Local Business
Build links via Influencers, Bloggers etc.
Continued...
15. Reviews and Ratings
• Keep your GMB profileactive
--Respond to customer/clientreviews
--Look out for incorrect edits
--Use Google Posts to keep your customers informed
• Publish new contentregularly.
16. Local SEO has a unique set of ranking signals
1.Proximity – Location of the user
2.Relevance – How relevant is yourservice/products to the searchquery.
3.Prominence- Online reviews
4.NAP citations
5.Presence of GMB Listing
6.Google Maps star rating for that business
LOCAL SEO RANKING FACTORS
17. Create Google My Businesspage
Optimize all of your landing pages with local keyword
Ensure your NAP listings remain consistent across the web.
Generate genuine reviews from your customers
Implement Schema Markup.
Focus on localized link building.
Collect Online Reviews
CONCLUSION
LOCAL
SEO
