Presentación de Steve Harding y Alexa Torlo, de la Birmingham City University, en el III Encuentro Nacional de Asociaciones de Diseño, para el Proyecto 1. Bases para las Políticas Públicas del Diseño en España. Completado con el caso práctico de Andy Hartwell (Substrakt, Ltd.). Más info: www.designread.es/3enad

1. Design for Europe
—

2. Who we are
—
Steve Harding
Alexa Torlo
Birmingham City University
Andy Hartwell
Substrakt Ltd

3. The economic situation
—
The nature of the production of goods
in supply chains to meet global challenges
The design of products and services
globally and how Intellectual Property needs
to be re-assessed to include open innovation
The rise of the internet in consumer choice
A return to local tradition and heritage
as a distinctive feature of goods
nifesto of the 21st
Triennale, Milan 2015

4. —
To accelerate design-driven
innovation by raising awareness of
how design increases efficiency in
public services and drives business
growth across Europe.
—
Design for Europe
Vision—

5. We are building a growing community
using design to bring together the latest
success stories of design innovation
policy and practices.
—
We are sharing and showcasing these
stories and practical tools through our
website (designforeurope.eu) and a series
of events across Europe to increase the
awareness and uptake of design.
How—

6. 2010: Political commitment at European level
2011: European Design Innovation Initiative
2012: Role of European Design Leadership Board
2013: Action-Plan for Design-Driven Innovation
2014: European Design Innovation Platform
(Design for Europe)
How did we get here—

7. Who are we—
Consortium lead

8. Birmingham City University
—
Cross Innovation – new approaches to brokering
innovation.
“By the term Cross Innovation we understand a
process by which the creative industries
collaborate with other sectors to generate new
thinking”
City policies supporting interconnected thinking

9. CCI Sector
Design
Mobile and
Social Media
Games,
Multimedia
and Web
Archi-tecture
Performing
and Visual
Arts
Audio-Visual Music Open Data
Growth Sector
Environment and Energy 6 6 3 5 2 1
Healthcare (Life Sciences and Medical) 5 5 5 3 1 1 1 1
Manufacturing 6 3 2 1 1 2 1
Retail and Leisure 2 4 2 1 3 1 2
Financial Services 4 4 3 2 1
Society and Social Environment 2 5 1 1 3
Education 1 4 4 1 1
Tourism 2 1 4 1 2 1 1
Heritage 2 1 3 3 1 1
ICT 1 1 3 1 2 1 1
Heatmap – Which sectors are
currently working together?

10. Birmingham City University
—
Transferring practice – working with Amsterdam
Economic Board, Berlin Senate Dept, Lisbon City
Council, Media Lab Prado
New approaches linking the creative industries
with the growth sector to help new networks to
form
•Fab Labs
•Challenge events
•Hacks

11. Birmingham City University
—
•City based university focussed on open
innovation with core group of academics – arts,
design, computer science, architecture, health,
engineering and music
•Developing programmes of work for this
multidisciplinary approach Interactivos, Maker
Monday, brokerage for digital health care and
tourisum .
—

12. Substrakt
—
•Digital media studio (Birmingham & London)
•Founded in 2006, currently 9 people
•User-centered design
•Education, Health, Cultural & Tourism
—

13. Golden Square
—
• Jewellery Quarter
• History & Heritage
• Public square
• Digital resource
• Touch screen, web
& mobile
• Revenue generation

14. Policy Journey
—
Danish Design Ladder
Stage 1 No Design
Stage 2 Design as styling
Stage 3 Design as a Process
Stage 4 Design as Strategy

15. The tools we’re building
will help—
Businesses
—
Develop great
products, services
and brands
Public Sector
—
Improve the
experience and
effectiveness of
public services
Policymakers
—
Shape policy to
create the conditions
for design-driven
innovation

16. Policy case study
Design
Bulldozer
A design support programme to boost the global
competitiveness of Estonian businesses
Background—
Estonia was the first country in Europe with a dedicated
national design policy, and the first project to result from
the National Action Plan was Design Bulldozer.
How design helped—
Companies were led through a structured programme to
help them understand how design could be incorporated
into their innovation processes.
Outcome—
10 companies were supported by 10 design managers
through 20 months design support.

17. Business case study
Filisia
Working with users to design products to support
people with disabilities
Background—
People with special needs often benefit from active
musical engagement, but traditional musical
instruments can be difficult for them to handle.
How design helped—
Filisia’s team collaborated with rehabilitation
centres, therapists and people with musculoskeletal
and cognitive challenges to develop a range of
concept solutions.
Outcome—
A new assistive technology product that has won
2 major awards for social innovation.

18. Public sector case study
Whittington
Hospital Pharmacy
Creating a better service for patients and staff
Background—
The Whittington Hospital is one of the UK’s busiest
hospitals providing care for more than 500,000 people.
They knew their pharmacy service had room for
improvement.
How design helped—
By putting frontline staff and cross departmental
colleagues at the heart of creating a solution. Patients,
staff, doctors and senior management co-designed and
tested new ideas for the pharmacy space.
Outcome—
Received positive response, reduced queues and waiting
times, boosting staff morale.

19. Reached over 22,000 people
in our first year and to date
32 events
in 25 cities
—
Newsletter
1,600 subscribers
—
Facebook
8,000
—
Twitter
600
—
LinkedIn
300
—
Our community—

20. User focus approach—
Participate by using the site—
share knowledge, contribute to
discussions, translate case studies
Help build the knowledge base—
suggest case studies and resources,
host an event in your region
Join the community—
sign up to the mailing list, take part in
the user survey

21. EU Programmes to support
Design driven Innovation
Horizon 2020
Erasmus +
ESIF
Creative Europe
URBACT/Interreg

22. Visit
designforeurope.eu