Slides from Formstack's exclusive webinar on October 28, featuring Douglas Karr and Jeff Blettner. Formstack's "Anatomy of a Perfect Landing Page" infographic has been shared over 7,000 times by digital marketers and conversion specialists. Join Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization and design expert, for an eye-opening and interactive webinar. These two marketers will unpack the infographic's practical tips with real-life examples on how to build a landing page that really converts. You will learn how to: *Create Calls to Action that stand out *Build trust with visitors and establish brand confidence *Choose colors that draw more traffic *Use A/B testing to optimize your landing page elements

1. THE ANATOMY OF A PERFECT LANDING PAGE
A WEBINAR BY FORMSTACK
(FEATURING DOUG KARR & JEFF BLETTNER)

2. ABOUT FORMSTACK
Flexible online form building platform. Quickly
capture responses with branded web forms.

3. JOIN THE CONVERSATION
Join the conversation on Twitter!
@formstack #formchat
This webinar is being recorded and
will be emailed to registrants

4. TODAY’S PRESENTERS
Douglas Karr Jeff Blettner
Jeff is a Conversion
Optimization Specialist and
Web Designer at Formstack.
Douglas Karr is the
founder of The Marketing
Technology Blog.

5. TODAY’S WEBINAR AGENDA
About The Infographic
-viewed over 650,000 times
-shared 7,000+ times on Twitter
-featured in Smashing Magazine,
Visual Website Optimizer
and more

6. 1. Page Headlines & Ad Copy: Contently

7. Page Headlines & Ad Copy: Pinterest

8. 2. Clear & Concise Headlines: Sqwiggle

9. 3. Impeccable Grammar: Avoid This!

10. 4. Trust Indicators: Help Scout

11. Trust Indicators: Avoid This!

12. Trust Indicators: Avoid This!

13. 5. Call to Action: Square

14. Call to Action: Avoid This!

15. 6. Buttons: Groupon

16. Buttons: Form Conversion Report
Most Popular Highest Conversions
Submit Form
5.33% Submit Registration
Subscribe
Submit
Send
Register
Submit Order
Submit Application
Register Now!
Envoyer*
Submit Request
Register
1.34%
7.78%
3.01%
10.66%
7.75%
18.72%
16.66%
15.67%
15.47%
12.4%
10.66%

17. 7. Lose the Links: The Franklin Mint

18. 8. Visuals (product images): Budget Dumpster

19. Visuals: Avoid This

20. Visuals (testimonials): Cookie Dough Fundraising

21. 9. Above the Fold: Cheezburger

22. 10. Always Be Testing
Best practices for A/B testing
1. Start with your copy first
2. Set it, check it, and forget it...
3. Get a solid sample size (at least
100 conversions)

23. A/B testing tools for newbies
1. Optimizely: $19-$399/month
2. Unbounce $49-$199/month
3. Google Analytics: Free

24. Bonus Tip: Ensure Mobile Responsiveness
21% of webinar signups came
from mobile or tablet devices

25. AND NOW … YOUR EXAMPLES!

26. AND NOW … YOUR EXAMPLES!

27. Digicom Electronics | @digicomEMS

28. Balmoral Hall School | @balmoralhall

29. From Leah Thompson | @LeahRhene

30. QUESTIONS?
@formstack #formchat

31. THANKS FOR JOINING US!