Formstack's new Form Conversion Report displays benchmark findings from more than 400,000 online form users. Get data on the highest-converting form types, submit buttons, industries and more.
This Slideshare presentation features the 5 biggest takeaways from the report and how you can apply them to your digital marketing efforts.
2. @formstack
• Analysis of 400,000+ user accounts
spanning nine industries
• Benchmark findings on conversion
rates for industries, types of forms,
and more
2014 Form Conversion Report
6. @formstack
• Clear, focused submit buttons
• For example, “Submit Registration” can
convert more than twice as much as
“Submit Form.”
Changing One Word Can Increase
Conversions Up To 250%
9. @formstack
• Most forms are completed around 1
p.m.
• Marketers can leverage this data to
create strategic promotion efforts.
Strategic Form-Promotion
Times Exist
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• High conversion rates on long forms
are possible.
• Surveys average 21 fields but capture
a 21% response rate.
• When creating a longer form, provide a
clear benefit to users.
Long Forms Can
Capture High Responses
15. @formstack
• Surveys, contests, and event
registrations convert the highest traffic.
• Perks give users a reason to complete
your form.
• Think about your data collection. Are
there creative ways you can capture
the same information?
Forms Need a Strong
Value Proposition
16.
17. @formstack
• A different study reported a 2% web
conversion rate for nonprofits. The
Form Conversion Report reports a 15%
conversion rate for nonprofits.
• If you are struggling with web
conversions, including forms can boost
your engagement.
Focused Analysis Provides
Valuable Insight
18. @formstack
• Zeroing in such a specific aspect of
web conversions makes the Form
Conversion Report invaluable for
marketers who want to get the most out
of online engagement.
Focused Analysis Provides
Valuable Insight
19. @formstack
1. Changing One Word Can Increase
Conversions Up To 250%
2. Strategic Form Promotion Times Exist
3. Long Forms Can Capture High Responses
4. Forms Need a Strong Value Proposition
5. Focused Analysis Provides Valuable
Insight
Formstack’s 2014
Form Conversion Report
20. @formstack
To read the entire report, download it for
free now.
http://bit.ly/FormReportSlide
Formstack’s 2014
Form Conversion Report