In today's fast-paced digital landscape, short-form video content has become a dominant force in social media marketing. With the rise of platforms like Instagram Reels and TikTok, brands and content creators are presented with exciting opportunities to engage with audiences through bite-sized videos. But which platform should you prioritize for your short video strategy? In this article, we'll delve into the strengths and nuances of Instagram Reels and TikTok to help you make an informed decision.