Netflix case study

1. NETFLIX CASE STUDY
Sandip Bhattacharjee
Foridur Rahman
Shubham Mishra

2. Company history:
 Founded in 1997
Offered DVD home delivery via snail mail
 Very little competition for DVD rentals, indirect
competitors still 'sold' VHS
 Due to complaints about high fees and slow
delivery, in 1999 the 'no late fees policy was launched'
 Leap of faith during dotcom boom, subscription
model put in place: • Unlimited rentals, • Keep 4
DVDs at home
 2001 announced intention to create a VOD business

3. Its Services
Rented Goods Services
• VCR(Video Cassette Recording)
• DVD(Digital Versatile Disk)
Access to usage of Network & System
• Stream Web series and movies
• Skip Intro.

4. Subscription
Website, Mail,
Subscriptions
Virtually available through
Mails and Website as well
as through delivery system
Coupons, Offers, Ads
and Social Media,
Hoarding
Producers, Customer
Service Providers
TV shows, Old and
New movies
Website, Netflix
Application, Stores
,Offices

5. Gap Analysis:
Service design and
standard gap
Service performance gap
Splitting dvds and streaming ISPs low data cap

6. Competitors
Financing films+quality
content
Initially free, hulu+
Dish network+local
companies,popular shows New releases
VOD, rental, purchase
Ad free subs. , save online view

7. Its Strategy
Building subscribers through attracting subscribers with
DVD players
Convincing electronic manufactures to package a Netflix
coupon with new DVD Player
Personalized Website of Netflix
Implementation of Marque Plan
Developing Personal open connect in the ISP which locates
serves near or inside ISP

8. Thank you