DANIEL RASKIN, VP STRATEGY & MARKETING, FORGEROCK Every digital initiative requires identity. Whether it be IoT, Cloud, Mobile, or Enterprise initiatives, identity is required. Identity is also more than security. It is a core differentiator that uses identity attributes and context to transform how people engage your business. A foundational element of digital services, identity management can help you to improve customer engagement, drive a seamless omnichannel experience and reach new market segments. Building on Mike’s opening session, Daniel will outline how to re-think your company’s “Return on Identity” strategy to be customer-focused and capable of satisfying the emerging requirements of the digital transformation age.

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Maximizing Return On Identity (ROI)
in a Brave New World
Daniel Raskin, VP of Strategy, ForgeRock

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What Levers Maximize Return on Identity?

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Business Levers for Maximizing ROI
Return on
Identity
User
Experience
New Channels
Personalization
Privacy
Single View
Relationships
Speed
Marketing
Enrichment
Open Source

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Reg Code: 63456
Register Me The Cloud
User
User Experience
Identity Drives Customer’s First Experience

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Multi-Channel Engagement
Enable New Channels for Engagement
User
Phones
Tablets
Laptops
Home Auto
Health
Smart City

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Personalization
Create Sticky Offerings that Foster Customer Loyalty
Daniel’s Identity Preferences
The Cloud Daniel’s Car
Personalized Car

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Privacy & Consent
Offer Privacy as a Differentiating Feature!
View my Health Data
Edit my Health Data
Download my Health Data
dr.phil@hc.com
Share
The Cloud
Daniel’s Privacy Controls
Daniel’s Wearable

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One Customer
Single Identity Profile FOR Customer Engagement
Life Insurance
Identity Attributes
Home Insurance
Identity Attributes
Auto Insurance
Identity Attributes
Boat Insurance
Identity Attributes
Daniel’s identity data
lives across many
BUs within an
organization
Flood Insurance
Identity Attributes
Earthquake Insurance
Identity Attributes

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Evolving Relationships
Managing Constantly Changing Connections
Daniel
Mobile
Alarm
Car
Door
Oven
TV
Lights
Kayo
Taro

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Time to Market
Deliver New Services Faster Than Competition
TIME TO
MARKET
0
Days
50
Days
Must move
at speed of
business

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Identity Fuels Marketing & Sales
Enrich The Sales Funnel with Identity Data
Domain 1
Domain 2
Domain 3
Prospect
IdentityAttributes
Identity Fuels
CRM Intelligence

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Open Source
Open Source is the New Normal
OPEN
SOURCE
Accessible
Innovative
Transparent
Secure
Enduring
Collaborative
Risk = ROI

14. Enterprise AppsMobile Apps Things Cloud
Single Architecture | Next Generation | Open | Chip-to-Cloud Deployments | IRM
Identity ManagementAccess Management Directory Services Identity Gateway
The ForgeRock Identity Platform

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Unified Platform = Unified Customer
Web Services
Security
Session
Management
Synchronization Auditing
LDAPv3 REST/JSON
Replication Access Control
Schema
Management
Caching
Auditing
Monitoring
Groups
Password Policy
Active
Directory Synch
Reporting
Authentication Authorization Provisioning
Password
Management
Authentication OpenID Connect
Federation Entitlements Workflow Engine Reconciliation Password Replay OAuth2
Adaptive Risk
Single
Sign-on
Registration Role Provisioning
Message
Transformation
SAML2
Throttling Scripting
CommonRESTAPI
CommonUserInterface
Single Integrated, Open Platform

16. Legacy World:
Employee Scale
Users Only
“Doorway” Security
Identity Fragments
Static Relationships
Months/Years
Massive integration
High TCO
ForgeRock World:
IoT Scale
Users, Devices, Services
Continuous Security
Single View of Customer
Contextual Relationships
Weeks/ Months
Pre-integrated
Low TCO
The ForgeRock Difference

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Thank You!