Reputation Management seminar for the Maine Innkeepers Association, in conjunction with Scott Thomas from the Brewster Brewster House B&B.. Part 2. Put together by Scott Thomas and published with permission

1. Reputation Management
- Monitoring

2. Finding out what is being said
● Search the web
● Monitor reviews
● Search for blogs
● Search social media
● Free tools to automate search
● Non-free tools
Scott Thomas - AboutTheInn.com -2-

3. Search the Web
If you have accounts (such as gmail or a
Google login), be sure you are logged out (or
use private browsing, if your browser supports
it), to get “generic” results
Search:
– Your business name
– Names of primary owners/employees
– Social media usernames
– Your web address(es)

4. Search for blogs
In addition to blogs appearing in conventional
search results, you can also perform a blog-
specific search
– Google Blog Search
– Technorati
– Other blog search engines

5. Monitor Reviews
In addition to viewing your TripAdvisor page,
you can sign up to be notified by email of new
postings.

6. Free Tools to Automate the Search
➢
Search the Web
➢
Search for Blogs
➢
Search Social Media
➢
... and more.
Basics:
- Enter search terms
- Set delivery method (email/RSS)
- Schedule delivery frequency

7. Automating the Search – Web & Blogs
Alerts provide automated notifications
when there are new search results
– Yahoo Alerts
– Google Alerts

8. Automating the Search
Yahoo Alerts: alerts.yahoo.com

9. Automating the Search
Yahoo Alerts: alerts.yahoo.com

10. Automating the Search
Google Alerts: google.com/alerts

11. Automating the Search
Google Alerts: google.com/alerts

12. Automating the Search
Google Alerts: Results by RSS Feed

13. Automating the Search
Google Alerts: Results by RSS Feed

14. Automating the Search - Social
Social Media mentions
– Hyperalerts.no (Facebook)
– TweetBeep.com (Twitter)
– SocialMention.com
– WhosTalkin.com

15. Automating the Search
TweetBeep.com

16. Automating the Search
SocialMention

17. Automating the Search
SocialMention

18. Automating the Search
WhosTalkin.com

19. Automating the Search
WhosTalkin.com

20. Viewing the Results
- Email
- RSS Reader
- Custom dashboard

21. Viewing the Results
Create a Dashboard
– www.google.com/ig

22. Non-Free Tools
- HootSuite
- $0 - $5.99 per month
- Trackur
- $18 – $377 per month
- Reputation.com for business
- $99 per month or more
- RavenTools
- $99 per month

23. Non-Free Tools
- BrandsEye
- $199 - $2,000+ per month
- ReviewPro
- Request quote
- Cymphony Maestro
- Request quote
- Sentiment Metrics
- Request quote
- Cision
- Request quote

24. Summary
- Use free tools to monitor
- your brand on the web
- TripAdvisor reviews
- blogs and social media
- Use pay tools to incorporate analytics or to
get more information than free tools can
provide