1. Facebook in the Mix
and the Case for Mobile
April 2013
Performance Marketing
Forest View is a member company of

2. In the mix
Can Social Advertising Drive Performance?

3. Facebook in the mix - Cross Channel Marketing
Bidding is a Dynamically Changing Environment
Can provide Cross Channel Changes and opportunities

4. Understand the medium’s capacity to deliver

5. Why is this?
Facebook offers highly accurate targeting
Source: Nielsen OCR, November 2012

6. Mobile Facts & Figures
50% higher CTRs & 10x times higher conversion rates
3x better ROI from 8-10x the reach
mobile app install ads compared to other mobile ads

7. You.gr Mobile App
“Scan me”
“Price Alert” enabling users to scan the
informing users of barcode of the product of their
changes in product choice using the built-in
prices barcode reader
“Shaker” randomly
serving web offers
“Panic Button”
enabling customer care
via phone, email,
Facebook and Twitter

8. Our Approach
Targeted people based on demographic information and Operation
System
Mobile Ads – Mobile apps Install Ads
Ads were placed on mobile news feeds, the most engaging place of
Facebook Mobile

9. 33X higher CTR
compared to
standard ads

10. 10X higher click-to-install rate
compared to standard mobile banner ads

11. #1 app in the Top10 chart
of free iOS Greek AppStore

12. 5 Tips for Effective Mobile Ads
Use engaging images
Use real people and things
The Brighter the better
Have a strong Call To Action
Keep Testing

13. Next …

14. Financial Offer
Contact Us:
wesales@forestview.eu
www.forestview.eu
See the big picture
Thank You!