RTB: the Solution to Omnichannel Consumers & Campaigns

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Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce? George Frangakis, Managing Director of ForestView, has the answers.

Marketing

RTB: The Solution to Omnichannel
Consumers & Campaigns
By George Frangakis, Managing Director, ForestView

More daily
transactions than
NYSE & NASDAQ
combined

One in five display
ad dollars went to
RTB in 2013

49% Annual Growth

Western european
market growing:
$381m in 2012
$3.3 billion in 2017

28% of worldwide
online ad spending
by 2017

Real Time Bidding
Multi sourced data
signals

+ Programmatic
Data

Unlock targeting and optimization
decisions

Digital Omnichannel
User Experience

Digital Omnichannel
Campaigns

Cross Channel Campaigns

"an integrated sales experience with
information-rich experience of online
shopping"

Display
Email

Social

Affiliate
Search

Mobile
Retargeting

Real Time
Buying

Data Filter
Targeted
Audience
Cluster

CONVERSION
Buy Audience, Not Just
Inventory

OPTIMISATION
OPTIMISATION

Media

Channel
Type of ads
Placement Positioning

Creative
Images
Text
Call to Action
Targeting

Creative

Interests
Age Groups
Demographic
Data Dependant

Real Time
Bidding Techniques

Buying

1st Data Filter

2nd Data Filter

CPA

CPA

Display

-34,61%

-39,15%

Search

+9,84%

+2,21%

Social

-18,73%

-24,38%

Retargeting

-26,55%

-31,65%

JAN 2014 CASE STUDY

RTB: the Solution to Omnichannel Consumers & Campaigns

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RTB: the Solution to Omnichannel Consumers & Campaigns

1. RTB: The Solution to Omnichannel Consumers & Campaigns By George Frangakis, Managing Director, ForestView

2. More daily transactions than NYSE & NASDAQ combined One in five display ad dollars went to RTB in 2013 49% Annual Growth

3. Western european market growing: $381m in 2012 $3.3 billion in 2017 28% of worldwide online ad spending by 2017

4. Real Time Bidding Multi sourced data signals + Programmatic Data Unlock targeting and optimization decisions

5. Digital Omnichannel User Experience Digital Omnichannel Campaigns Cross Channel Campaigns "an integrated sales experience with information-rich experience of online shopping" Display Email Social Affiliate Search Mobile Retargeting

6. Multi Channel User Data Collection CRM

7. Real Time Buying Data Filter

8. Real Time Buying Data Filter Targeted Audience Cluster

9. CONVERSION Buy Audience, Not Just Inventory

10. OPTIMISATION OPTIMISATION Media Channel Type of ads Placement Positioning Creative Images Text Call to Action Targeting Creative Interests Age Groups Demographic Data Dependant Real Time Bidding Techniques Buying

11. 1st Data Filter 2nd Data Filter CPA CPA Display -34,61% -39,15% Search +9,84% +2,21% Social -18,73% -24,38% Retargeting -26,55% -31,65% JAN 2014 CASE STUDY

RTB: the Solution to Omnichannel Consumers & Campaigns

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