2021 Gaming Industry Statistics and Trend in the US

1. 2021 GAMING INDUSTRY STATISTICS
& TRENDS IN THE US
2nd
Rank - US USD 42.107 Million
Revenue in 2020
Top 10 markets by game
revenue in 2020
Digital population in the United States as of January 2021
(in millions)
Internet Population
as of 2020
283.9 Million
0
50
100
150
200
250
300
1 2 3
Active
mobile internet users
Active
social media users
Active mobile
social media users
Sources: Newzoo, Top 10 Countries by Game Revenues, 2020
Active users in million
Source: We Are Social & Hootsuite & DataReportal, Digital population in the United States, January 2021
The US is one of the most saturated markets in the gaming
industry supported by its developed mobile and digital
infrastructure across the nation.

2. 298 million 61%
of consumers in
the US prefer to
play games via
smartphones
consumers are using
smartphones in the US
52% game consoles
49% personal computers
Smartphone app usage by type in the US 2020
Games
Messenger apps
Email services
Social media apps
Internet browser
0% 10% 20% 30% 40% 50% 60% 70% 80%
75%
70%
68%
62%
65%
Share of respondents. Number of respondents = 3805.
Source: Statista Global Consumer Survey 2020
Subsribers in millions as of 2020
Mobile operating
system used by
US gamers in 2020:
52% use Android
44% use iOS
Mobile Operators in the US:
Source: Companies’ Annual Reports
0
50
100
150
200
AT&T Verizon T-Mobile US Cellular
Gaming is one of the top 5 reasons consumers use their smartphones.

3. Hours played per week by US gamers
According to a Facebook report on gaming, new users that are
just starting on gaming are most likely to spend more time and
money on what they are playing compared to existing gamers.
This means maintaining existing gamers are important but
it’s also very important to groom and generate new gamers.
Average revenue per user by segment
0
50
100
150
200
2017 2018 2019 2020 2021 2022 2023 2024 2025
Total Game Downlaods Gaming Networks
Mobile Games Online Games
US
New gamers
Existing gamers
13.1 10.9
95.92
50,77 53,32 56,63 60,45 64,45 68,33 71,86 74,91 77,46
39,37
37,59
35,72
33,93
32,40
31,25
30,51
30,12
29,95
103,45
111,79
121,30
131,21
140,76
149,43
156,93
163,19
in USD (US$)
Source: Statista, Forecast of Video Games ARPU by segment in the World from 2017 to 2025, as of June 2021

4. Average monthly
spending for
Existing gamers: 17 USD
New gamers: 27.2 USD
According to Facebook Gaming,
89% of consumers globally (not
limited to gamers) are concerned
with going into a physical store
because of the pandemic,
despite safety measures. This
explains the increase in the
online transaction volume.
Source: Facebook, Games Marketing Insight for 2021, 2021.
Device gamers use to purchase games
30% of consumers
prefer to use mobile
wallet as a payment
method in 2020
30% also prefer credit card
Computer
Smart speaker
On a game console
In-person
Over the phone
Other
42%
33%
14%
48%
44%
16%
0%
Mobile

5. Top reasons for spending money on games
42%
To complete a game
item/gear collection
43%
To make the
game exciting again
41%
To personalize
my character/account
36%
To complete a game
item/gear collection
41%
To make the
game exciting again
33%
To remove ads
New Gamers
Top 3 reasons for spending
Existing Gamers
Top 3 reasons for spending
Source: Facebook, Games Marketing Insight for 2021, 2021.

6. For more information, visit forest-interactive.com
@Forest Interactive 2021
@ForestInteractive
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