Fordaq advertising options and performance data

2. ABOUT US
Fordaq SA owns a leading online B2B marketplace for wood
products. It connects buyers with suppliers from over 190
countries in 14 languages. More than 240 000 companies
worldwide use Fordaq’s services to trade wood products,
view daily news and access market information specific to the
forest and wood industry.
Fordaq also offers key collaborative software solutions to the
forest and wood industry.
Contact us, we are happy to advise you!
info@fordaq.com

3. AUDIENCE GEOGRAPHY
Contact us, we are happy to advise you!
info@fordaq.com
Fordaq is growing fast
and worldwide!
Monthly sessions
Monthly page views 2 500 000
400 000
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%

4. MAIN ACTIVITY OF MEMBERS
Contact us, we are happy to advise you!
info@fordaq.com
Importers and exporters of wood
products
13%
Sawmills
10%
Forestry
9%
Furniture
manufacturers
9%
Firewood, pellets,
chips, briquette
producers
9%
Service providers
8%
Joinery, Interior product
manufacturers
7%
Machinery & equipment
suppliers
6%
Pallet & wooden packaging
producers
6%
Construction,building industry
6%
Wood-based panel producer
5%
Other MAIN activity
12%
Active postings
Monthly registrations 3 500
45 000
Messages sent monthly 25 000
Registered members 240 000

5. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Leaderboard
Technical details
GIF, JPEG, PNG
728 x 90 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions):
60 EUR Top Leaderboard
30 EUR Bottom Leaderboard
Example:
30 000 impressions – 3 months
Top Leaderboard: 1800 EUR
Bottom Leaderboard: 900 EUR
Possible position
Members and visitors on: Marketplace, Directory, posting
detail, company detail
Average CTR: 0.04%

6. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Skyscraper
Technical details
GIF, JPEG, PNG
160 x 600 pixels
Max. 60 KB
Target URL
Pricing
CPM (Cost / 1000 impressions): 50 EUR
Example:
30 000 impressions – 3 months = 1500 EUR
Possible position
Members’ Homepage
Members and visitors on: Marketplace, Directory, Latest
News, Trade Shows
Average CTR: 0.09%

7. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Small banner
Technical details
GIF, JPEG, PNG
468 x 60 pixels
Max. 40 KB
Target URL
Pricing
CPM (Cost / 1000 impressions): 30 EUR
Example:
30 000 impressions – 3 months = 900 EUR
Possible position
Members and visitors on: Marketplace and Directory listings
Average CTR: 0.06%

8. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Medium rectangle banner
Technical details
GIF, JPEG, PNG
300 x 250 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions): 30 EUR
Example:
30 000 impressions – 3 months = 900 EUR
Possible position
Members and visitors on: Latest News
Average CTR: 0.11%

9. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Content banner
Technical details
GIF, JPEG, PNG
560 x 245 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions): 75 EUR
Example:
30 000 impressions – 3 months = 2250 EUR
Possible position
Visitors’ Homepage
Average CTR: 0.11%

10. SPONSORED NEWS
Contact us, we are happy to advise you!
info@fordaq.com
Pricing
English Standard News: from 450 EUR
Teaser position
Postman
News detail
Latest News
Average CTR: 0.21%

11. TARGETED MAILINGS
Contact us, we are happy to advise you!
info@fordaq.com
Reach your audience
Select your targeted industry type
Pricing
Setup fee: 500 EUR
Per additional language: 100 EUR
Price per recipient: 0.20 EUR
Translation: Price on request
Select your geographical target

12. Contact us, we are happy to advise you!
info@fordaq.com
You can define the delivery options for each advertising product:
period, page on the website, country/continent, language,
day of the week, time of the day.