1. Making UX Happen
January 2013
@UXPAUK #makinguxhappen

2. Tonight’s event is sponsored by

3. Thanks to our hosts

4. Making UX Happen
A workshop
Tim Loo Strategy Director, Foolproof
Jason Mesut Head of User Experience, RMA Consulting
Markus Smet VP Products, Spreadshirt

5. Introducing the panel
Markus Smet Jason Mesut Tim Loo
@behumanshaped @jasonmesut @timothyloo
@UXPAUK #makinguxhappen

6. We love to talk about this...

8. But we probably don’t talk enough about...

9. href="http://www.flickr.com/photos/8078381@N03/2827005993/">pareeerica</a>

10. It is easy to blame an organisation’s failure to
do the right thing with regard to the user
experience on the organisation

11. If UX practitioners genuinely want to be
agents for change, we must be doing what it
takes to make change happen.

12. Thanks for your top 3 barriers to
making UX happen.
Here’s what you told us...

13. Source: Making UX Happen survey of top 3 barriers (94 respondents)

14. BUSINESS UX ADVISOR
Photo Credit: http://www.flickr.com/photos/76029035@N02/6829415429 Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517

15. Inertia and
resistance to
change Driven by Lack of
technology consultant
Politics & Lack of
senior-level
and constraints skills &
experience
organisational client sponsor
for UX
silos Low
Lack of stakeholder Ineffective
THE
BUSINESSlack of
Client
vision, strategy
commitment
engagement
PROJECT
UX ADVISOR
communication
to UX
and business-case
in UX & persuasion
Client doesn't
measure Lack of
Client doesn't Lack of time
or understand understand budget Consultant
UX processes
the value of UX & agency
Lack of attitudes
resources
Source: Making UX Happen survey of top 3 barriers (94 respondents)

16. Tonight we’re looking to share, learn and
align around the required new skills,
techniques, attitudes and ways of engaging
to increase the impact of our work.

17. The Chatham House Rule
When a meeting, or part thereof, is held under the
Chatham House Rule, participants are free to use the
information received, but neither the identity nor the
affiliation of the speaker(s), nor that of any other
participant, may be revealed.

18. Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517

19. Join your team
Team Markus Team Jason Team Tim
@behumanshaped @jasonmesut @timothyloo
@UXPAUK #makinguxhappen

20. In your teams
• Think about, capture and discuss (20 minutes)
– What are root causes?
• The context for organisations
• The context for stakeholders
• The context for UX companies & practitioners
@UXPAUK #makinguxhappen

21. Breaking into mini groups
• What can we do? (20 minutes)
– What can we do to address root causes and raise our
impact and effectiveness thinking about:
• practitioner level
• consultancy level
• industry level
• Mini groups present back & discuss (20 minutes)
@UXPAUK #makinguxhappen

22. Next steps
• We’ll take this stuff away and summarise
our conclusions
• We’ll publish this on SlideShare and the
UXPAUK website
@UXPAUK #makinguxhappen

23. Reconvene for open Q&A session
@UXPAUK #makinguxhappen

24. Thanks once again to

25. ...and our kind hosts

26. @UXPAUK #makinguxhappen