3. Types of content
Lists Book Reviews Sponsored Posts Photography Led
Product Reviews Interviews Videos
Opinion/Your
View
Links
Curated Content
Guides
How To
Event Driven Seasonal
Topical
Research/Data
Led
Infographic
Gifographic
Restaurant
Reviews
GiveawaysCompetitions
Blogging Events
or Linkies
Guest post
Rehashed old
content
4. Planning Content
1. How often do you want to blog? (think
about your objectives)
2. Which ‘events’ or seasonal drivers are
there that you want to take advantage of?
3. What do you have to write about?
(sponsored posts, brand commitments)
5. Review Carl Legge Permaculture Book
WFM – Mango Post
Queen’s Cookbook Recipe for 14 June
Interview write up for Black Sheep
Morocco Orange Blossom Travels
Morocco Fez Walking Tour
Morocco Voluboulis Wine Region
Thailand Som Tum Thai/summer salads pinterest board
Nahm Restaurant Review
Wedding Cake Post
Allotment – Raspberries, Aubergines, Courgettes, Nasturtiums etc
Waitrose Wine Event – before mid June
6. Mon Tues Wed Thurs Fri Sat Sun
2 3 4 5 6
FBC
7
FBC
8
FBC
9 10 11 12 13 14
Queen’s
B’day
Cucumber
day
15
Father’s Day
16
National
Picnic week
17
Ascot starts
18 19 20 21 22
23
Wimbledon
starts
24 25 26 27
English
Wine Week
28 29
30 Plaice, Asparagus, Broad Beans, Radish, New Potatoes, Rhubarb,
Strawberries, Crab, Elderflowers, Parsley
June
7. Mon Tues Wed Thurs Fri Sat Sun
1 2 3 4
US
Indepen
5 6
7 8 9 10 11 12 13
14
Bastille
Day
15 16
Cherry
Day
17 18 19 20
21
Schools
Out
22 23 24 25
Salad
week
26 27
28 29 30 31 Artichoke, Aubergine, Beetroot,
Runner Beans, Spinach, Courgettes,
Rabbit, Mackerel, Mange Tout
Hot Dog Month, Ice Cream Month
July
8. Measuring your content
• Page views?
• Comments?
• Click throughs?
• Social shares?
Depends on your objectives
“Go back and look at blog posts you
wrote on the subject last year - you
might find a comment which provides
you with a new way of looking at
content for this year.”
Mecca Ibrahim, GB Chefs
9. Getting inspiration for ‘blog
block’
“ Try Twitter . People are happy to answer very simple
questions which can help with your content planning
"what vegetables are you most looking forward to eating
next month“, "how do you cook chard" - they'll love it if
you include them in the blog post too”
Mecca Ibrahim, GB Chefs
“Think about a story - a recipe can be
added to childhood memories and
makes the reader feel connected”
Karen, Lavender and Lovage
10. “I tend to look out for hot topics and then
keep things as seasonal as possible
balancing out (when possible) with
branded work and giveaways”
Ren Behan, Ren Behan Food
Don’t think too much and cut yourself
some slack. Maybe sometimes a little
break is good for you!
Urvashi Roe, Botanical Baker
I keep a notebook dedicated to
my blog - not note taking, just
action points and ideas.
Sally Prosser, My Custard Pie
