The top 3 call center trends for 2013 are: 1) Brand perception will be increasingly impacted by the role of mobility and social media as customers use these channels to share opinions and recommendations. 2) Social media will add pressure on call centers as customers use platforms like Twitter to discuss companies and products at least once a week. 3) Cloud computing adoption in call centers will continue growing, with 18% of call center seats projected to be in the cloud by the end of 2015.