The document outlines a project to promote design in Milan through three main activities: 1) Interviews with 13 influential people in the Milanese design scene to gain insights and perspectives. 2) A "bubble method" serious game where participants mapped the local design system and its evolution over time. 3) The outcomes of the project include key insights about driving design in Milan, photographs depicting the design system, and an evolution of players in the system over time to inform the creation of an action plan and online platform to further support design in the city.

1. Domus
Academy FONDAZIONE
G. BASSETTI
DESIGN IN MILAN
A WAY TO A BRIGHT FUTURE
PROJECT BY MENTORS ASSISTANT
AVNER SHAKED GIOVANNI LANZONE
FRANCESO SAMORÈ
MANUEL GARZARÓN PIERO BASSETTI

2. STARTING
POINT

3. PROJECT: REALIZZARE L’ IMPROBABILE
Encourage and Promote
Design Activities in Milan

4. PROJECT: REALIZZARE L’ IMPROBABILE
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Encourage and Promote
Design Activities in Milan
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5. PROJECT: REALIZZARE L’ IMPROBABILE
Th cco
f é
Ca
Pi
ea lo
ign
tri Te
es site
ca a
D b
l T tro
We
rib
ut
e
Encourage and Promote
Design Activities in Milan
gn De
D esi A sign
nd Wa In
na yt M
tio o a ilan
o va nce Bri
Inn nfere gh
Co t Fu
tur
e

6. AIMS
AVNER SHAKED (INTERACTION DESIGNER, ISRAEL)
Aim: to leverage and promote italian design by
planning an online platform for designers
Design In Milan
A Way to a Bright Future
MANUEL GARZARÓN (INDUSTRIAL ENGINEER, ARGENTINA)
Aim: to come up with a strategy, a plan of actions that
will help to promote and encourage the design activi-­
ties in Milan and its surroundings.

7. RESEARCH
METHODOLOGY

8. BACKGROUND
Meetings at
F. Bassetti
Desk Research
System
Mapping

9. BACKGROUND
Interactive Map
Design in Milan
in the 1960s
Meetings at
F. Bassetti
Desk Research
System
Mapping

10. BACKGROUND
Interactive Map
Demo Video at
Piccolo Teatro
(Curino’s Tribute)
Design in Milan
in the 1960s
Meetings at
F. Bassetti
Desk Research
System
Mapping

11. BACKGROUND
Interactive Map
Demo Video at
Piccolo Teatro
(Curino’s Tribute)
Design in Milan
in the 1960s
Meetings at
F. Bassetti
Evolution of System
Desk Research
1960s 2010
System
Mapping

12. BACKGROUND
Interactive Map
Demo Video at
Piccolo Teatro
(Curino’s Tribute)
Design in Milan
in the 1960s
Meetings at
F. Bassetti
Evolution of System
Desk Research
1960s 2010
“X-­rays”
System
Mapping
1960s 2010

13. BACKGROUND
Interactive Map
Demo Video at
Piccolo Teatro
(Curino’s Tribute)
Design in Milan
in the 1960s
Meetings at
F. Bassetti
Evolution of System
Desk Research
1960s 2010
“X-­rays”
System
Mapping
1960s 2010

14. OUR APPROACH: THE BUBBLE METHOD
bubble method

15. OUR APPROACH: THE BUBBLE METHOD
Interviews
13 Dialogues With Remarkable People
of the Milanese Design Scene
bubble method

16. OUR APPROACH: THE BUBBLE METHOD
Interviews
13 Dialogues With Remarkable People
of the Milanese Design Scene
9 Bubbles Game bubble method

17. OUR APPROACH: THE BUBBLE METHOD
Interviews
13 Dialogues With Remarkable People
of the Milanese Design Scene
Desk
Research
9 Bubbles Game bubble method

18. OUR APPROACH: THE BUBBLE METHOD
Interviews
13 Dialogues With Remarkable People
of the Milanese Design Scene
Desk
Research
9 Bubbles Game bubble method
Meetings With Mentors

19. OUR APPROACH: THE BUBBLE METHOD
Interviews
13 Dialogues With Remarkable People
of the Milanese Design Scene
Desk
Research
9 Bubbles Game bubble method
Assistance to Conference
Innovation & Design
Meetings With Mentors July 7th, 2011, Chamber of Commerce

20. FIELD MAP
C
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Se Fr
rg
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fan
Ste
Gio
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La uda onti
eo De P
Matt
Paolo Zanenga
Piero Bassetti
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Massim
Giul
io C ep
pi
i
rin
tto
o Fa Ro
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Bru igo
Ro
dr
i ígu
irt e z
M
no
e fa
St
Designers Institutions Scholars Entrepreneurs / Consultants

21. A SERIOUS GAME

22. OUTCOME
bubble
method

23. OUTCOME
1. Insights, Inspirations, Perspectives
bubble
method

24. OUTCOME
1. Insights, Inspirations, Perspectives
bubble
method
2. “System Photographs”

25. OUTCOME
1. Insights, Inspirations, Perspectives
bubble
method
2. “System Photographs”
3. Evolution Of Each Player Over Time

26. OUTCOME
1. Insights, Inspirations, Perspectives
Key Drivers
bubble
method
2. “System Photographs”
3. Evolution Of Each Player Over Time

27. OUTCOME
Action Plan
Desk Research
1. Insights, Inspirations, Perspectives
Key Drivers
bubble
method
2. “System Photographs”
3. Evolution Of Each Player Over Time

28. OUTCOME
Action Plan
Desk Research
1. Insights, Inspirations, Perspectives
Key Drivers
bubble
method
2. “System Photographs”
Online Platform
3. Evolution Of Each Player Over Time
Desk Research

29. bubble at work
method

30. DESIGN IN MILAN
A WAY TO A BRIGHT FUTURE