The unabridged edition of Wes Mikel and Philip McFee's full-on phantasmagoria of branding insight, pithy principles, soul-piercing insights, and some cat pictures.

1. BUILDING A BETTER BRAND ONLINE
in 49 easy steps
W W W. F LY I N G - H A N D.C O M

2. BUILDING A BET TER BRAND ONLINE IN 49 EASY STEPS
#49EasySteps
FUN WAN TS US TO HAVE I T.

3. BUILDING A BET TER BRAND
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Embrace
Branding
FUN WAN TS US TO HAVE I T.

4. BUILDING A BET TER BRAND
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... But cool it
with all the
“brand” talk
FUN WAN TS US TO HAVE I T.

5. NO

6. NO

7. NO

8. TECHNICALLY,
YES

9. YES
LastSecondPresentation
StockImages.com
feeling somethin

10. BUILDING A BET TER BRAND
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Know what’s crazy
FUN WAN TS US TO HAVE I T.

11. BUILDING A BET TER BRAND
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... Then get you
some of that
crazy
FUN WAN TS US TO HAVE I T.

12. BUILDING A BET TER BRAND
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Design for where
you’re going
FUN WAN TS US TO HAVE I T.

13. BUILDING A BET TER BRAND
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But remember:
When you get there,
you’re not really there
FUN WAN TS US TO HAVE I T.

14. THE HUMPT Y DANCE IS YOUR
7 CHANCE TO DO THE HUMP —
Differentiate
yourself
DO TH E H UMPT Y HU M P. D O T HE HU M P T Y HU M P.

15. BUILDING A BET TER BRAND
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Instead of
generalizing,
specialize
FUN WAN TS US TO HAVE I T.

16. BUILDING A BET TER BRAND
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Know your audience
FUN WAN TS US TO HAVE I T.

17. BUILDING A BET TER BRAND
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Strategize and
put it to use
FUN WAN TS US TO HAVE I T.

18. BUILDING A BET TER BRAND
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Up with About
FUN WAN TS US TO HAVE I T.

20. BUILDING A BET TER BRAND
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Invest in some
static pages
FUN WAN TS US TO HAVE I T.

21. BUILDING A BET TER BRAND
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Don’t forget
the new stuff
FUN WAN TS US TO HAVE I T.

23. BUILDING A BET TER BRAND
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Be a fucking
craftsman.
Or wo-man.
FUN WAN TS US TO HAVE I T.

24. BUILDING A BET TER BRAND
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Favicons!
Favicons!
Favicons!
FUN WAN TS US TO HAVE I T.

25. ( NOPE ) ( YEEEUP )

26. BUILDING A BET TER BRAND
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Use good type
FUN WAN TS US TO HAVE I T.

27. Scintillating
( NOPE )

28. Scintillating
( PORNOGRAPHIC )

29. BUILDING A BET TER BRAND
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Beautify yer
background
FUN WAN TS US TO HAVE I T.

32. BUILDING A BET TER BRAND
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If color themes are
like a mushroom ...
FUN WAN TS US TO HAVE I T.

33. BUILDING A BET TER BRAND
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Then color theory
is a warp whistle
FUN WAN TS US TO HAVE I T.

34. BUILDING A BET TER BRAND
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Color is all
around you, man
FUN WAN TS US TO HAVE I T.

35. KULER. ADOBE.COM

36. BUILDING A BET TER BRAND
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Pull in some
social media
FUN WAN TS US TO HAVE I T.

37. AARON
WOOD

38. BUILDING A BET TER BRAND
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... But make it
worth it
FUN WAN TS US TO HAVE I T.

40. BUILDING A BET TER BRAND
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Class up
your icons
FUN WAN TS US TO HAVE I T.

42. BUILDING A BET TER BRAND
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Give the footer
some love
FUN WAN TS US TO HAVE I T.

43. BUILDING A BET TER BRAND
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White label
that sucker
FUN WAN TS US TO HAVE I T.

44. BUILDING A BET TER BRAND
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404s with heart
FUN WAN TS US TO HAVE I T.

47. BUILDING A BET TER BRAND
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Be a little
self-promotional
sometimes
FUN WAN TS US TO HAVE I T.

48. BUILDING A BET TER BRAND
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Don’t be
that guy
FUN WAN TS US TO HAVE I T.

49. BUILDING A BET TER BRAND
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Superlatives
are stupid
FUN WAN TS US TO HAVE I T.

50. BUILDING A BET TER BRAND
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Embrace your
experience
FUN WAN TS US TO HAVE I T.

51. BUILDING A BET TER BRAND
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Be an expert
FUN WAN TS US TO HAVE I T.

52. BUILDING A BET TER BRAND
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Sound like an expert
FUN WAN TS US TO HAVE I T.

53. BUILDING A BET TER BRAND
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Don’t sound like
an asshole
FUN WAN TS US TO HAVE I T.

55. BUILDING A BET TER BRAND
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Consistency,
clarity,
concision
FUN WAN TS US TO HAVE I T.

56. BUILDING A BET TER BRAND
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Aaaaaaand
repetition
FUN WAN TS US TO HAVE I T.

57. BUILDING A BET TER BRAND
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Pat your head and
rub your stomach
FUN WAN TS US TO HAVE I T.

58. BUILDING A BET TER BRAND
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Content is king,
except when it isn’t
FUN WAN TS US TO HAVE I T.

59. BUILDING A BET TER BRAND
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Proprietary
processes
pigeonhole
FUN WAN TS US TO HAVE I T.

60. BUILDING A BET TER BRAND
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Wordpress makes
you flexible
FUN WAN TS US TO HAVE I T.

61. BUILDING A BET TER BRAND
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Wordpress
is legit
FUN WAN TS US TO HAVE I T.

63. BUILDING A BET TER BRAND
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So cool it with
the b-word
FUN WAN TS US TO HAVE I T.

64. BUILDING A BET TER BRAND
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Kill your darlings
FUN WAN TS US TO HAVE I T.

65. BUILDING A BET TER BRAND
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Keep the fire
FUN WAN TS US TO HAVE I T.

67. BUILDING A BET TER BRAND
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Drive traffic
FUN WAN TS US TO HAVE I T.

68. BUILDING A BET TER BRAND
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Continue the
conversation
FUN WAN TS US TO HAVE I T.

69. BUILDING A BET TER BRAND
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Be a hub
FUN WAN TS US TO HAVE I T.

70. BUILDING A BET TER BRAND
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Partner and promote
FUN WAN TS US TO HAVE I T.

71. BUILDING A BET TER BRAND
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Audit your ass off
FUN WAN TS US TO HAVE I T.

72. BUILDING A BET TER BRAND
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And, c’mon —
say please and
thank you
FUN WAN TS US TO HAVE I T.

73. BUILDING A BET TER BRAND fin ONLINE IN 49 EASY STEPS
Thanks, peeps.
FUN WAN TS US TO HAVE I T.

74. WES MIKEL PHILIP McFEE
@WesMikel @TweetFH