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1
Friday, October 11, 13
About	
  Me
Jonathan Rodriguez
Digital Marketing Manager
Brigham Young University
Alta High School
SEO.com

2
Friday, October 11, 13
Post	
  Promo-on
3
Friday, October 11, 13
Why	
  promote	
  blog	
  posts
It	
  is	
  all	
  about	
  traffic	
  to	
  your	
  site

4
Friday, October 11, 13
Promo-on	
  efforts
Blog Post 1

Blog Post 2

Blog Post 3
5
Friday, October 11, 13
Blog	
  Promo-on	
  Pays	
  Off

6
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts

7
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Make	
  sure	
  that	
  your	
  content	
  is	
  as	
  
shareable	
  as	
  possible
If	
  you	
  don’t	
  have	
  some	
  kind	
  
of	
  sharing	
  widget	
  you	
  are	
  
missing	
  out	
  on	
  some	
  major	
  
traffic
8
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts

9
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Curalate,	
  a	
  Philadelphia	
  based	
  

startup	
  has	
  been	
  monitoring	
  
Pinterest.	
  They	
  studied	
  millions	
  of	
  
photos	
  tracking	
  how	
  many	
  -mes	
  they	
  
were	
  shared,	
  liked	
  or	
  commented	
  
upon.	
  They	
  iden-fied	
  one	
  ideal	
  
picture...
10

Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
So,
what	
  is	
  the	
  most	
  popular	
  image	
  
on	
  Pinterest?

11
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts

12
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Paula	
  Deen’s
Aunt	
  Peggy’s	
  Cucumber,	
  
Tomato	
  and	
  Onion	
  Salad.
Repinned	
  over	
  307,000	
  Bmes
Liked	
  10,000	
  Bmes	
  
13
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Curalate
No	
  human	
  faces
LiIle	
  background
MulBple	
  colors
Lots	
  of	
  red
Moderate	
  light	
  and	
  color
Portrait	
  style
14
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts

15
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
#ThePowerofHashTags
#WhyYouShouldUseHashTags

A	
  hashtag	
  is	
  just	
  a	
  way	
  of	
  categorizing	
  your	
  
tweets	
  so	
  that	
  they	
  are	
  easier	
  to	
  find	
  in	
  
TwiIer	
  search.
A	
  hashtag	
  can	
  help	
  you	
  target	
  a	
  specific	
  
audience	
  and	
  put	
  your	
  content	
  in	
  front	
  of	
  a	
  
new	
  audience.
16
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
#homemade
#deliciousrecipes
#freshfromthegarden
#healthyeaBng
#tomatoes

17
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Don’t	
  over	
  do	
  it	
  with	
  the	
  hashtags

18
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts

19
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Share	
  the	
  post	
  to	
  your	
  followers
	
  	
  	
  	
  	
  	
  	
  	
  Include	
  the	
  words	
  Like	
  and	
  Share
Use	
  hashtags
Promote	
  a	
  post

20
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Include	
  a	
  photo!
Hubspot	
  discovered	
  	
  
that	
  posts	
  with	
  
photos	
  had	
  an	
  39%	
  
increase	
  in	
  user	
  
interacBon.

21
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Include	
  emoBcons

22
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Find	
  Related	
  groups

23
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog	
  posts
Google	
  AnalyBcs
Look	
  at	
  your	
  referral	
  traffic.	
  	
  IdenBfy	
  where	
  most	
  of	
  
your	
  visitors	
  are	
  coming	
  from	
  and	
  spend	
  more	
  Bme	
  
there.

24
Friday, October 11, 13
Overall

Promo-on
25
Friday, October 11, 13
Two	
  elements	
  of	
  op6miza6on
On Page SEO

26

Off-Page SEO

Off-Page SEO is about getting your content to the top of search engines

Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog

Guest	
  Blog	
  Pos,ng	
  is	
  an	
  excellent	
  way	
  to	
  bring	
  
new	
  visitors	
  to	
  your	
  site.	
  PosBng	
  your	
  arBcle	
  on	
  
a	
  similar	
  website	
  will	
  allow	
  you	
  to	
  share	
  
content	
  within	
  your	
  niche	
  with	
  a	
  whole	
  new	
  
group	
  of	
  people.	
  Plus,	
  you	
  can	
  usually	
  include	
  a	
  
few	
  links	
  back	
  to	
  relevant	
  arBcles	
  on	
  your	
  
website.	
  
Also,	
  consider	
  trading	
  arBcles	
  with	
  other	
  
bloggers.

27
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Finding	
  guest	
  pos,ng	
  opportunitues	
  	
  is	
  easy.	
  
Just	
  go	
  to	
  Google	
  and	
  type	
  in	
  your	
  niche	
  
followed	
  by	
  “submit	
  blog	
  post”	
  or	
  “submit	
  
arBcle”

28
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog

29
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Conduct	
  an	
  interview	
  with	
  an	
  influenBal	
  
blogger	
  in	
  your	
  niche.	
  You	
  can	
  post	
  it	
  on	
  your	
  
site,	
  plus	
  the	
  blogger	
  will	
  probably	
  promote	
  it	
  
since	
  it’s	
  about	
  them.

30
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Find	
  blogs	
  in	
  your	
  niche	
  and	
  comment	
  on	
  their	
  
arBcles!	
  	
  This	
  is	
  one	
  of	
  the	
  best	
  things	
  that	
  you	
  
can	
  do	
  to	
  promote	
  your	
  blog.	
  Leave	
  valuable	
  
comments	
  that	
  offer	
  good	
  advice,	
  share	
  your	
  
take	
  or	
  ask
	
  a	
  quesBon.

31
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Ac,vely	
  par,cipate	
  in	
  forums	
  that	
  are	
  related	
  
to	
  your	
  niche.	
  

32
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Directories	
  such	
  as	
  TechnoraB	
  and	
  DMOZ	
  are	
  
free	
  and	
  easy	
  to	
  submit	
  to.	
  

33
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Social	
  Bookmarking
Sites	
  like	
  those	
  listed	
  below	
  allow	
  you	
  to	
  enter	
  
your	
  site	
  informaBon.
Digg
Reddit
Stumbleupon
	
   	
  Scoop.it

34
Friday, October 11, 13
How	
  to	
  promote	
  your	
  blog
Ul,mately,	
  promoBng	
  your	
  website	
  and	
  your	
  
blog	
  posts	
  is	
  about	
  networking	
  and	
  building	
  
meaningful	
  relaBonships.	
  
GetFluid.com/Author/Jonathan/

35
Friday, October 11, 13
36
Friday, October 11, 13

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Off Page SEO by Jonathan Rodriguez - Fluid Advertising

  • 2. About  Me Jonathan Rodriguez Digital Marketing Manager Brigham Young University Alta High School SEO.com 2 Friday, October 11, 13
  • 4. Why  promote  blog  posts It  is  all  about  traffic  to  your  site 4 Friday, October 11, 13
  • 5. Promo-on  efforts Blog Post 1 Blog Post 2 Blog Post 3 5 Friday, October 11, 13
  • 6. Blog  Promo-on  Pays  Off 6 Friday, October 11, 13
  • 7. How  to  promote  your  blog  posts 7 Friday, October 11, 13
  • 8. How  to  promote  your  blog  posts Make  sure  that  your  content  is  as   shareable  as  possible If  you  don’t  have  some  kind   of  sharing  widget  you  are   missing  out  on  some  major   traffic 8 Friday, October 11, 13
  • 9. How  to  promote  your  blog  posts 9 Friday, October 11, 13
  • 10. How  to  promote  your  blog  posts Curalate,  a  Philadelphia  based   startup  has  been  monitoring   Pinterest.  They  studied  millions  of   photos  tracking  how  many  -mes  they   were  shared,  liked  or  commented   upon.  They  iden-fied  one  ideal   picture... 10 Friday, October 11, 13
  • 11. How  to  promote  your  blog  posts So, what  is  the  most  popular  image   on  Pinterest? 11 Friday, October 11, 13
  • 12. How  to  promote  your  blog  posts 12 Friday, October 11, 13
  • 13. How  to  promote  your  blog  posts Paula  Deen’s Aunt  Peggy’s  Cucumber,   Tomato  and  Onion  Salad. Repinned  over  307,000  Bmes Liked  10,000  Bmes   13 Friday, October 11, 13
  • 14. How  to  promote  your  blog  posts Curalate No  human  faces LiIle  background MulBple  colors Lots  of  red Moderate  light  and  color Portrait  style 14 Friday, October 11, 13
  • 15. How  to  promote  your  blog  posts 15 Friday, October 11, 13
  • 16. How  to  promote  your  blog  posts #ThePowerofHashTags #WhyYouShouldUseHashTags A  hashtag  is  just  a  way  of  categorizing  your   tweets  so  that  they  are  easier  to  find  in   TwiIer  search. A  hashtag  can  help  you  target  a  specific   audience  and  put  your  content  in  front  of  a   new  audience. 16 Friday, October 11, 13
  • 17. How  to  promote  your  blog  posts #homemade #deliciousrecipes #freshfromthegarden #healthyeaBng #tomatoes 17 Friday, October 11, 13
  • 18. How  to  promote  your  blog  posts Don’t  over  do  it  with  the  hashtags 18 Friday, October 11, 13
  • 19. How  to  promote  your  blog  posts 19 Friday, October 11, 13
  • 20. How  to  promote  your  blog  posts Share  the  post  to  your  followers                Include  the  words  Like  and  Share Use  hashtags Promote  a  post 20 Friday, October 11, 13
  • 21. How  to  promote  your  blog  posts Include  a  photo! Hubspot  discovered     that  posts  with   photos  had  an  39%   increase  in  user   interacBon. 21 Friday, October 11, 13
  • 22. How  to  promote  your  blog  posts Include  emoBcons 22 Friday, October 11, 13
  • 23. How  to  promote  your  blog  posts Find  Related  groups 23 Friday, October 11, 13
  • 24. How  to  promote  your  blog  posts Google  AnalyBcs Look  at  your  referral  traffic.    IdenBfy  where  most  of   your  visitors  are  coming  from  and  spend  more  Bme   there. 24 Friday, October 11, 13
  • 26. Two  elements  of  op6miza6on On Page SEO 26 Off-Page SEO Off-Page SEO is about getting your content to the top of search engines Friday, October 11, 13
  • 27. How  to  promote  your  blog Guest  Blog  Pos,ng  is  an  excellent  way  to  bring   new  visitors  to  your  site.  PosBng  your  arBcle  on   a  similar  website  will  allow  you  to  share   content  within  your  niche  with  a  whole  new   group  of  people.  Plus,  you  can  usually  include  a   few  links  back  to  relevant  arBcles  on  your   website.   Also,  consider  trading  arBcles  with  other   bloggers. 27 Friday, October 11, 13
  • 28. How  to  promote  your  blog Finding  guest  pos,ng  opportunitues    is  easy.   Just  go  to  Google  and  type  in  your  niche   followed  by  “submit  blog  post”  or  “submit   arBcle” 28 Friday, October 11, 13
  • 29. How  to  promote  your  blog 29 Friday, October 11, 13
  • 30. How  to  promote  your  blog Conduct  an  interview  with  an  influenBal   blogger  in  your  niche.  You  can  post  it  on  your   site,  plus  the  blogger  will  probably  promote  it   since  it’s  about  them. 30 Friday, October 11, 13
  • 31. How  to  promote  your  blog Find  blogs  in  your  niche  and  comment  on  their   arBcles!    This  is  one  of  the  best  things  that  you   can  do  to  promote  your  blog.  Leave  valuable   comments  that  offer  good  advice,  share  your   take  or  ask  a  quesBon. 31 Friday, October 11, 13
  • 32. How  to  promote  your  blog Ac,vely  par,cipate  in  forums  that  are  related   to  your  niche.   32 Friday, October 11, 13
  • 33. How  to  promote  your  blog Directories  such  as  TechnoraB  and  DMOZ  are   free  and  easy  to  submit  to.   33 Friday, October 11, 13
  • 34. How  to  promote  your  blog Social  Bookmarking Sites  like  those  listed  below  allow  you  to  enter   your  site  informaBon. Digg Reddit Stumbleupon    Scoop.it 34 Friday, October 11, 13
  • 35. How  to  promote  your  blog Ul,mately,  promoBng  your  website  and  your   blog  posts  is  about  networking  and  building   meaningful  relaBonships.   GetFluid.com/Author/Jonathan/ 35 Friday, October 11, 13