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SDOA 3.1 Design & Strategy

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•
Florian Vollmer
Florian Vollmer

SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

DesignNegóciosTecnologia
1 de 36
Design and Strategy www.florianvollmer.com @florianvollmer
Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
Strategy: Planning Consulting Deliverables Actions © Florian Vollmer, 2012 – www.florianvollmer.com
$27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
Competitive Landscape User/ Customer Needs Business Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
$200 $2000000 $200000 $20000 $2000
Assess • Analyze • Recommend
Focus on the Triple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
Global Humanity Managing Complexity System of Group Systems System Individual Intervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
Strategy: Design: Planning Doing Consulting Process Deliverables Drivers Actions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
Problem Solution
Desire for Stories
Focus on Visualization
Flexibility and Iteration using Prototypes
y ilit Via ab bil sir ity De Feasibility From Tim Brown, “Change by Design”
Increased Reach
1. Organizational Experimentation 2. External Agents of Change as Internal Driver 3. Idea Neutrality 4. Idea Evangelism 5. Tend, Prune, Harvest 6. Shared Purpose From Tim Brown, “Change by Design”
Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
[definition?]
from problem to project
Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
1. Project 2. Environment 3. Practice 4. Self
Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ Financials Product/ Service Product/ Service Product/ Service Packaging Packaging Packaging Branding Branding Branding
Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
Organization Risk Tolerance Process Definition Mind Creativity
Organization Risk Tolerance Process Definition Mind Creativity
Organization Risk Tolerance Process Definition Mind Creativity
Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com

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SDOA 3.1 Design & Strategy

  • 1. Design and Strategy www.florianvollmer.com @florianvollmer
  • 2. Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 3. Strategy: Planning Consulting Deliverables Actions © Florian Vollmer, 2012 – www.florianvollmer.com
  • 4. $27,000,000,000 Number for 2009, North America. Source: Gartner, 2010
  • 5.
  • 6.
  • 7. Competitive Landscape User/ Customer Needs Business Finances Managed Processes Shared Responsibility Success-based Pay Managed Creativity Innovation Responsibility Beta
  • 9.
  • 10. Assess • Analyze • Recommend
  • 11. Focus on the Triple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  • 12. Global Humanity Managing Complexity System of Group Systems System Individual Intervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  • 13. Strategy: Design: Planning Doing Consulting Process Deliverables Drivers Actions Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 14. Problem Solution
  • 17. Flexibility and Iteration using Prototypes
  • 18. y ilit Via ab bil sir ity De Feasibility From Tim Brown, “Change by Design”
  • 20. 1. Organizational Experimentation 2. External Agents of Change as Internal Driver 3. Idea Neutrality 4. Idea Evangelism 5. Tend, Prune, Harvest 6. Shared Purpose From Tim Brown, “Change by Design”
  • 21. Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com
  • 23. from problem to project
  • 24. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  • 25. Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 26. Problem Fuzzy Frontend Development Solution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 27. 1. Project 2. Environment 3. Practice 4. Self
  • 28. Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Empathy, Creativity, Rationality Distribution Pricing/ Financials Distribution Pricing/ Financials Product/ Service Product/ Service Product/ Service Packaging Packaging Packaging Branding Branding Branding
  • 29. Books • Tools • Processes © Florian Vollmer, 2012 – www.florianvollmer.com
  • 30. Books • Tools • Processes Design Service Thinking Design ToolsTools © Florian Vollmer, 2012 – www.florianvollmer.com
  • 31. Organization Risk Tolerance Process Definition Mind Creativity
  • 32. Organization Risk Tolerance Process Definition Mind Creativity
  • 33. Organization Risk Tolerance Process Definition Mind Creativity
  • 34. Design DT © Florian Vollmer, 2012 – www.florianvollmer.com
  • 35.
  • 36. Strategy: Discourse: Design: Planning Communicating Doing Consulting Design Thinking & Beyond Process Deliverables Shared Language Drivers Actions Platforms Outcome © Florian Vollmer, 2012 – www.florianvollmer.com