Traditional marketing is losing effectiveness. The life of your business depends on marketing. So which is the best way to attract customers? Through Inbound Marketing: attracting visitors that are actively looking for your business, convert them into leads, close them into customers, and delight them so they would be promoters of your brand.
In this presentation, we'll go over:
- Why Inbound Marketing?
- Outbound vs. Inbound Marketing
- How does Inbound Marketing Work?
- The Stages of Inbound Marketing
- Tools to Get You Started
- Results You Can Get With Inbound Marketing
Feel free to give me feedback:
Félix Lámbiz
Website: www.optin.marketing
Twitter: @felixlambiz
E-mail: flambiz@optin.marketing
54. HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
55. HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the
FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
56. HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the
FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
▸ Cold calling doesn’t work 90% of the time. (Source: Harvard Business Review)
57. HERE ARE SOME FACTS FROM THE CUSTOMERS PERSPECTIVE
▸ 86% of people skip television ads. (Source: Voltier Digital)
▸ 200 million americans have registered their phone numbers on the
FTC “DO NOT CALL” list. (Source: Federal Trade Commission)
▸ Cold calling doesn’t work 90% of the time. (Source: Harvard Business Review)
▸ People are exposed to 5000 marketing messages… PER DAY. (Source:
Media Dynamics Inc.)
58. HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on
Content Marketing. (Source: Inbound Marketing Agents)
59. HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on
Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all
marketing spending (Source: Hubspot)
60. HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on
Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all
marketing spending (Source: Hubspot)
▸ Traditional methods to source leads and customers generate 22% of
all leads. (Source: Hubspot)
61. HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ 32% of brands decrease spending on outbound to spend more on
Content Marketing. (Source: Inbound Marketing Agents)
▸ Outbound budgets are annually declining, amounting to 23% of all
marketing spending (Source: Hubspot)
▸ Traditional methods to source leads and customers generate 22% of
all leads. (Source: Hubspot)
▸ In 2015, 25% of businesses in Latin America said they were
“Outbound Driven”. (Source: Hubspot)
111. HERE ARE SOME FACTS FROM THE BUSINESS PERSPECTIVE
▸ The # of marketers who practice Inbound Marketing grew from 60%
to 85% this year. (Source: Hubspot)
▸ E-mail marketing has 2x higher ROI than cold calling, networking or
trade shows. (Source: Marketing Sherpa)
▸ Inbound marketing costs 62% per lead than traditional outbound
marketing. (Source: Mashable)
▸ In 2015, 75% of businesses in Latin America said they were “Inbound
Driven”. (Source: Hubspot)
112.
113. “MARKETING ISN’T ABOUT
BEING PRESENT… IT’S
ABOUT BEING RELEVANT”
Félix Lámbiz (@felixlambiz)
Linkedin: Félix Antonio Lámbiz
E-mail: flambiz@optin.marketing