Public relations (PR) involves shaping and maintaining a positive image for a company, organization, or individual in the eyes of various audiences. PR professionals work behind the scenes to position clients favorably through tools like press releases, media outreach, and researching public opinion. PR has several advantages over advertising, including being more targeted and cost-effective at reaching audiences, and helping with efforts like product launches and image building. Key differences between PR and advertising are that PR focuses on shaping perceptions rather than direct selling, and relies on securing free publicity rather than paid placements.

1. Public Relation
Public Relation
Falguni Singh
MMS-II (46)
Advertising and Promotion.

2. Marketing
Mix
Product
Price
Place
Promotion

3. Public Relation
What is PR ?
A basic definition of public relations is
to shape and maintain the image of a
company, organization or individual in
the eyes of the client's various “publics”.
Or
PR, is the art and science of making
people, governments and organizations
look good
.
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4. Public Relation
Responsibilities of PR
PR professionals work behind the scenes
-- sending press releases, courting
journalists, researching public opinion --
to position their clients as positive role
models, ethical businessmen, concerned
public officials, or at the very least, not
criminals.
.

5. Public Relation
Importance of PR
•Community Relations
•Employee Relations
•Product Public Relations
•Financial Relations.
•Political and Government Relations.
•Crisis Communications.
. hmmm

6. Public Relation
Tools useful for PR
•Press Kits
•Audio/video Releases
•Media Tour
•Newsletters
•Functions/events.
•Employee interactions on a regular basis
•CSR
.

7. Public Relation
.
Advantages
•It is highly targeted way of reaching the desired
audience.
•It breaks through advertising clutter.
•More cost effective than advertising

8. Public Relation
.
Advantages
•Very effective in product launch
•It helps in image building.
Disadvantage
•No control over media

9. Public Relation
.
Difference between PR and Advertising
•Advertisers strive to sell a product or service, and
public relations focuses on shaping an image.
• Company pays for Ad and it knows when and
where it will be aired or published. PR’s job is to get
free publicity for company.
Oh!

10. Public Relation
.
Difference between PR and Advertising
•Advertisement can be played as per your budget
(because you pay for your space)in case of PR you
can submit press release only once.
•If a company sponsors an event it can not spread a
news about it this is where your PR dept steps in
Oh! Okay!

11. Thank You