Gender Balance is Smart Economics - Barriers to Hiring Women

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Gender Balance is Smart Economics

Barriers to hiring, retaining and growth of women in
companies

18 Sep 2012
by
Sairee Chahal


Women and Workplace
• Women = Primary caregivers - India = highest
number of women grads
• Over 30 million dropouts. Over 70% of women
professionals take career breaks, opt out or
never start their careers
• Urban, Educated, Experienced, Credible.


Why The Barrier
• Caregivers
• Heterogeneous work – life choices
• Social pressure
• Starting position of disadvantage
• Industrial – work formats
• Gender awkwardness
• Conditioning


Trends
• Dual income imperative
• Sandwich generation
• Eldercare
• Commutes
• Non standard childcare
• Longer work spans
• Rapidly changing skill landscape


Why Bother
• Half the Market
– Trillions of USD in consumer spend – homemakers, influencers,
40 % of hands of deck, 40 % of global GDP

• Half the Talent -
– Do you run your factory at 50 percent capacity?
– Largest no of graduates, more women at top of class


Why Bother
• Bottom line
– Catalysts indicates Fortune 500 companies with 3 or more
women on the Board gain a significant advantage - 73% return
on sales 83% return on equity 112% return on invested capital
• Better Corporate Governance
– The Conference Board of Canada 2002 suggested a link between
female numbers on boards and good-governance. Gender-
balanced boards pay attention to audit and risk oversight;
manage the needs of more stakeholders; organizational
performance and 94% of boards with 3+women (compared to
58% of all-male boards) insist on conflict-of-interest guidelines


Strength from Flex
Flexibility is one of the most
important aspects of being a
competitive employer
Kerrie Peraino, Senior Vice President, International Human
Resources at American Express


Workflex
• Workflex is harder. Workflex is more
rewarding

“ Carefully managing our resources and
constantly reviewing and challenging what
we do and the way we operate”


Workplace Flexibility
• Workplace flexibility = voluntary employer
efforts + thoughtful policy. A workflex ready
workplace effectively addresses
– Flexible work arrangements
– Time off
– Flexible Career arrangements
– While recognizing and respecting employers' need
to get the work done

– Source – WorkplaceFlexibility2010


Work Formats
• Part time
• Telecommute
• Contract
• Project
• Full time flex / Returning
• SOHO
• Franchising / SMB / Freelance


Hiring Strategy
• SKILL

• FIT

• FORMAT

• STAGE


Talent – Sellers Market?
• Job Hoppers Market – Naukri, IIMJobs -
counter-offer culture

• Early or late stage workforce – interns, senior
consultant

• Alternate workforce – women, defense,
differently-abled

Staffing

Staffing is the last piece of the
hiring puzzle


Process
• What does work look like? – Modularity +
Clarity + Story
• Delivery
• Reporting
• Infrastructure
• Payment
• Expectation + Communication


Why Diversity?
• Reflection of the world we live in and
respond to
• Heterogeneous views, creativity and talent
• Adaptive vs Non-adaptive cultures
• Impact on bottom-lines and products

Business Case for Inclusion and
Engagement. By Marcus Robinson,
Charles Pfeffer, and Joan Buccigrossi,
(2003). wetWare, Inc. Rochester, NY.


Key Trends
• Globalization: Global access to markets,
technology and talent reshaping businesses
• Demographics: 5 generations working
together, diversity and inclusivity
• Social Web: How we communicate, consume
and share impact on employees, customers,
and partners


ROWE


The New Currency

Cannot Park, Cannot Replace


Skills @Work


HR Perspective
• Attracting and retaining talented people
• Organizational capability for ROWE
• Leadership skills
• Managing workforce diversity
• Talent management of multi generational
workforce
• Training in technology


HR Perspective
• Cutting-edge technology;
• Rewards and incentives with immediate
payout;
• Two-way frequent feedback
• Collaborative decision making
• Work to accommodate personal and family
life
• Manage by getting involved

About Fleximoms

India’s first Workflex Readiness
Specialist

Allow customers to
successfully adopt
Workflex as a value
driver


About Fleximoms
• Facilitating women professionals in making
suitable work-life choices and connecting
them to the world of work
• Providing off-the shelf and customized
Workflex readiness solutions to businesses

• Growing a platform for conversations about
women, work and workflex.


Questions


Talk to Us!

www.fleximoms.in

@fleximoms

www.facebook.com/fleximoms


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